Final Concept Board

results just ahead sign

The beauty of the big reveal here is that you’ve watched the final concept develop all through this process.  You’ve given input, adding and taking away. The inspiration boards at the previous stage have shown you what’s possible. We’ve given you a platform that allows for levels of decision-maker input.  You’ve participated in shaping a solution that you can get …

Let the Fun Begin!

Elementary school art lesson

Now the real fun begins! Internally, we determine two different visual directions or themes for your project.  Two different designers are responsible for two contrasting paths.  At this point, each designer begins exploring typography, inconography, photography and color, pulling together a combination of visuals that will suggest or foreshadow the focus word and messaging. This board is not a layout …

Campaign Development Process: Solutions

Man hand turning a knob

Enough questions!  You’re looking for answers.  These are beginning to evolve in Step III.  Our solutions board tells you “here’s what we recommend.” At this stage we identify what your differentiator is—your USP (Unique Selling Position).  This is important, because it becomes the focus of your messaging and answers member, donor, and client questions like, “What’s In It For Me?” …

Campaign Development Process: Discovery and Diagnostics

man looking at NY map

Have you ever just gotten into the car and begun to drive, not sure of your destination?  Sounds like fun. Would you do that for a family vacation, with three kids in tow? Of course not!! Do you know how many businesses and organizations do exactly that?  They make plans for a business launch or marketing campaign without deciding what their goals …

Campaign Development Process: History

Multiethnic Group of People Planning Ideas

© Thinkstock How often do you interact with creative firms? Do you outsource to a creative firm or agency for your business’ graphic and website design? How has your experience been, working with creatives? Do you find them unpredictable, inconsistent? Since 2004, we have polished an approach, called the Campaign Development Process, to take the mystery out of the creative. …

Marketing Campaigns: What’s Your Learning Style?

Left and Right brain functions

  Which are you—right brain or left brain dominant? Do you know? I always get the two confused! Based on the theory of the structure and functions of the brain, psychologists tell us that the two sides of the brain control two different “modes” of thinking. These are reflected in the two predominant learning styles most people operate under. The …

Celebrate Women’s History Month: 14 Inspirational Quotes from Women Throughout History

March has been officially designated Women’s History Month since 1980, . The National Women’s History Project petitioned the US government to expand National Women’s History Week into an entire month-long celebration of women’s history. 2016 marks the 36th annual celebration of Women’s History Month, which honors female leaders in politics, science, literature and entertainment. It is The Project’s mission to …

10 Ways Associations Can Use Live Streaming Apps [Part 2]

Video streaming

Is it mid-January already? If you’re like me, you’re hustling to get back on track after the Holidays, and are optimistic to reorganize every aspect of your life. With New Year’s resolutions looming over our heads, association professionals and marketers alike, must look ahead to which efforts we will implement in 2016, and plan how we will accomplish these tasks throughout …

Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

twitter tv

  Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? First Facebook, then Twitter, Instagram and Snapchat popped up. Lately BigData and the Internet of Things has created a lot of buzz for marketers. But nothing has taken off with as much speed and intensity as Live Streaming apps. Recently, I’ve been watching …

A-ha Moments from Hubspot’s Inbound Marketing Conference

Ever have that lightbulb moment when all the dots align and you suddenly see the solution that was right there in front of you? I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. Last …