Member Engagement vs Engaging Your Members

Business People Crossing the Winning Line

© Moodboard Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal? OR How can we better understand the …

Lapsed Membership: What You Can Learn

smiling businesswoman in office

Nobody likes looking at stats that paint a negative picture.  But you won’t have the full picture if you’re not willing to look at everything.  Remember, when it comes to marketing, you don’t know what you don’t know! Three primary reasons for lapsed membership Sherry Jacob has conducted lapsed member surveys with a wide variety of organizations, from small to large, …

7 Best Practices for Membership Marketing

Adult females in yoga class

©iStock Photos When I was finally ready to commit to a regular exercise routine in my schedule, I had lots of options.  I could continue walking in the neighborhood on a regular basis but find a group to walk with regularly and hold me accountable for showing up.  I could find a group exercise program that would have a strong …