Millennials and Your Social Media Strategy: The Generational Wave

Magnet and happy customers

The Wave of Consumers We now know why millennials have very distinct traits and habits that set them apart from other age groups. This is why a social media strategy that address millennials is imperative to your success. We also know that people seem to have their own ideas in regards to what works when trying to connect to millennials …

Are All Social Media Platforms Created Equal?

friends on social media platforms

What are the best social media platforms for your business? Are all platforms created equal? Can they all be utilized by any type of company or business, big or small? We spoke with Barney Cohen, President of Business 360 Northwest and Deborah Sweeney, CEO MyCorporation. Both Barney and Deborah have strong opinions on this subject, and a lot of experience to back it …

Inbound Marketing: Why I Should Care

magnet attracting people

What is Inbound Marketing? Inbound Marketing is an evolved marketing strategy based on the real-time habits and interests of your customers. TV ads and cold calls are less effective in today’s marketplace because clients are more educated and tech savvy. They can and do actively search and compare products and services. Basically, it boils down to this: you provide your …

Final Concept Board

results just ahead sign

The beauty of the big reveal here is that you’ve watched the final concept develop all through this process.  You’ve given input, adding and taking away. The inspiration boards at the previous stage have shown you what’s possible. We’ve given you a platform that allows for levels of decision-maker input.  You’ve participated in shaping a solution that you can get …

Let the Fun Begin!

Elementary school art lesson

Now the real fun begins! Internally, we determine two different visual directions or themes for your project.  Two different designers are responsible for two contrasting paths.  At this point, each designer begins exploring typography, inconography, photography and color, pulling together a combination of visuals that will suggest or foreshadow the focus word and messaging. This board is not a layout …

Campaign Development Process: Solutions

Man hand turning a knob

Enough questions!  You’re looking for answers.  These are beginning to evolve in Step III.  Our solutions board tells you “here’s what we recommend.” At this stage we identify what your differentiator is—your USP (Unique Selling Position).  This is important, because it becomes the focus of your messaging and answers member, donor, and client questions like, “What’s In It For Me?” …

Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

twitter tv

  Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? First Facebook, then Twitter, Instagram and Snapchat popped up. Lately BigData and the Internet of Things has created a lot of buzz for marketers. But nothing has taken off with as much speed and intensity as Live Streaming apps. Recently, I’ve been watching …

A-ha Moments from Hubspot’s Inbound Marketing Conference

Ever have that lightbulb moment when all the dots align and you suddenly see the solution that was right there in front of you? I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. Last …

12 Best Practices for Twitter Cards

twitter logo on building

There are three basic elements to all Twitter cards: the image, the Call to Action (CTA) and the tweet copy.  Your image should show off the business.  The headline and CTA together call out the offer.  The tweet copy generates curiosity and interest. In order to maximize the value of all three elements, it’s important to keep the following best …

HOW TO USE TWITTER 4 BUSINESS

Friends partying on balcony

  I once heard someone compare the conversation on Twitter to that of a cocktail party—short interactions meant to make a quick impression.  Where’s the value in that? There may be more than meets the eye.  Consider some of these facts gathered by a recent survey released by Edison Research.  The full study of over 1,700 respondents is 49 pages …