Storytelling: The (Marketing) Tie That Binds

  Who’s the storyteller in your family?  We all have at least one.  Growing up, my dad’s mom, “Grammie,” was the storyteller in our family.  She worked as a waitress at Howard Johnson’s on the PA Turnpike for over 35 years.  A widow at a young age, with a limited education and three small boys to raise, she saw her …