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WEBSITE DESIGN: FORM FOLLOWS…WHAT’S THAT AGAIN?

Image via Wikipedia Is web design is at a crossroads? After reading an article last week in the Washington Post on redesigning Facebook, I began to wonder about this question in new ways as it relates to our technology sensitivities. What makes for good web design? (I won’t veer off on the design in our lives question.) Does good design …

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RELATIONSHIP MARKETING: A CONVERSATION ABOUT ENGAGEMENT

For the first 16,000 years, we were mainly an agrarian society.  Over the next 200 years we became industrialists and entrepreneurs.  In the last 50 years we’ve become focused on information and technology.  Today, the age of relationship is upon us and the heart of relationship marketing is engagement. Engagement: What Does That Look Like? In his most recent book, …