Mission and Vision: HOW Mission Statements

This is the fourth in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS.  .   For my children, the searing memory of the Twin Towers of New York collapsing will define a part of their personal history. I remember that when Kennedy was …

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Vision and Mission : WHY Vision Statements

This is the third in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS.  .  Today we’re talking about WHY vision statements, manipulation vs inspiration and setting expectations… There were two stonemasons working on the exterior walls of a building in medieval Europe.   A …