Graphic Design & Your Small Business

What type of business do you have? What kind of service or product do you sell? Do you want to inject your own personality into your brand, or let the services you offer speak for themselves? No matter your approach, graphic design is a key factor in determining how your business is perceived and understood by visitors to your page. …

Millennials and your social media strategy: the content they consume

What Counts as Content? When it comes to digital marketing, content is a very general word. We have short form, long form, memes, videos, how-to’s, e-books, infographics, you name it. Over time, this classification has only broadened. There is no shortage of ways for someone to make themselves or their services known online. The issue has now become about shortage …

Millennials and Your Social Media Strategy: The Generational Wave

The Wave of Consumers We now know why millennials have very distinct traits and habits that set them apart from other age groups. This is why a social media strategy that address millennials is imperative to your success. We also know that people seem to have their own ideas in regards to what works when trying to connect to millennials …

Millennials and Your Social Media Strategy – The Challenges

Social Media Strategy Millenials

Social Media Strategy – The Millennial Experience I was listening to The Joe Rogan Experience the other day, which is one of several podcasts that I have been tuning in to for years. I like Joe specifically because I think he has interesting guests and he’s a great interviewer. He has people on his show that I want to hear. …

The Top 10 Inbound Marketing Myths That Deserve Your Attention

    There are many misconceptions when it comes to Inbound Marketing. It’s time to set the record straight and debunk some fallacies surrounding this heavy hitter in image management. Here are our top 10 inbound marketing myths.   1) Inbound Marketing is just another term for SEO   Inbound marketing is all about organically increasing sales via traffic, as opposed …

Are All Social Media Platforms Created Equal?

friends-on-social-media-platforms

What are the best social media platforms for your business? Are all platforms created equal? Can they all be utilized by any type of company or business, big or small? We spoke with Barney Cohen, President of Business 360 Northwest and Deborah Sweeney, CEO MyCorporation. Both Barney and Deborah have strong opinions on this subject, and a lot of experience to back it …

Inbound Marketing: Why I Should Care

What is Inbound Marketing? Inbound Marketing is an evolved marketing strategy based on the real-time habits and interests of your customers. TV ads and cold calls are less effective in today’s marketplace because clients are more educated and tech savvy. They can and do actively search and compare products and services. Basically, it boils down to this: you provide your …

eCommerce Social Media: 4 Trends for 2017

Frank Capra once said “Don’t follow trends, start trends”. This is sound advice. However, in the social media world, staying on top of current trends is vital to a successful eCommerce online presence. Social media trends are ever-changing. What dominates the social media scene in 2017?  Here’s what a few pros had to say: “I see ecommerce brands investing a lot more …

Social Media Strategy: Three Key Questions for Success

Strategy and measurement are often cited as the two biggest challenges facing social media marketers. They are also considered the two core elements to a successful social media strategy! To build a successful social media strategy, you need to focus on these three questions: what are you trying to achieve? who are your customers? what is your competition doing? Understanding …

Final Concept Board

The beauty of the big reveal here is that you’ve watched the final concept develop all through this process.  You’ve given input, adding and taking away. The inspiration boards at the previous stage have shown you what’s possible. We’ve given you a platform that allows for levels of decision-maker input.  You’ve participated in shaping a solution that you can get …