HOLIDAYS: BUILDING YOUR COMMUNITY ON FACEBOOK

The one thing I make sure to do on the weekends, is to spend my Sundays watching football. As I was screaming at the T.V. during the Redskins game, I was given breaks to breathe during the commercials. This is when I noticed that many commercials had spooky themes in them, and they weren’t just highlighting that there is a …

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Brand Position: Promises, Promises

“Promises are like babies: Easy to make, hard to deliver”—unknown “It’s not about pop culture, it’s not about fooling people, and it’s not about convincing people that they want something they don’t.  We figure out what we want.  And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going …

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Video Production: The Four Ps

Videos are fast becoming a key platform in the communications marketplace. US Internet users watched 14.8 billion online videos in January 2010, making YouTube the second largest search engine. Your marketing strategy should include innovative forms of communication and adding informative video is one way to keep your messages timely and fresh. Video production has never been easier. Flip video …

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Apple iPad: Life at the Speed of Touch

Before its release, many were wondering what it would take to save publications. Now unveiled, iPad’s taken criticism for not being the publishing breakthrough that some expected. I’d like to challenge that by saying that the habits, tastes and expectations of audiences are changing much more quickly than the current publishing industry’s ability to adapt. The Apple iPad fills that gap. …