Celebrate Women’s History Month: 14 Inspirational Quotes from Women Throughout History

March has been officially designated Women’s History Month since 1980, . The National Women’s History Project petitioned the US government to expand National Women’s History Week into an entire month-long celebration of women’s history. 2016 marks the 36th annual celebration of Women’s History Month, which honors female leaders in politics, science, literature and entertainment. It is The Project’s mission to …

Member Engagement vs Engaging Your Members

Business People Crossing the Winning Line

© Moodboard Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal? OR How can we better understand the …

Digital Marketing: 3 Things Dave Matthews Band Can Teach Us

people at concert

Tuesday, December 18th was a big day for me in my digital marketing career. I turned 25, attended AMADC’s panel discussion on digital marketing  for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena in Baltimore. Digital Marketing and the Dave Matthews Band I’m a huge DMB fan. Every time the band …

Culture Matters: Interview with Jamie Notter

Team sport rowing

Hi, this is Kathi Rabil, CEO of SliceWorks and with me today is Jamie Notter, of Culture That Works. I want to welcome everyone to SliceWorks Brand Chatter, a conversation about brand congruency and authenticity. Brand Chatter is a new initiative for the SliceWorks blog.  We started our blog in late 2000, as a way to step up our engagement …

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10 Takeaways from ASAE’s Membership, Marketing & Communications Conference

I LOVE the MMC Conference because it’s local and the topics are in my wheelhouse. I love the connecting piece too! As usual there was too much to do and not enough time! If you weren’t able to attend, I’ve compiled a post taking ONE key point from presentations uploaded for attendees. This should help whet your appetite for next …

Romancing Customers with Compelling Content

I can picture in my mind’s eye the exact moment I met my husband. It was love at first sight, really.  While his good looks and towering height certainly made an impression, I was ensnared by his charm, kindness, carefree attitude, and unrelenting inquisitiveness. Within days of first meeting, I was talking excitedly with him about my first significant job …

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Tech 13 and Social Organizations: Day 2

A few years ago, when I was just beginning to dip my toes into the social media space, Chris Brogan made a statement about loving the serendipity of social media.  I remember thinking, ‘What was a strange choice of words to use to talk about social networking.’  Now that I’ve been engaged in Twitter, LinkedIn, Facebook for the last 3 years, …

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Mapping Content to Buyer Behavior: Content Marketing Step 3

  Did you know that 70% of customers say they would rather learn about a company through articles rather than advertisements? This is particularly important in the B2B world of organizations that are offering their services as products. Purchases that range from hundreds to thousands of dollars are not going to be made after two visits to your website. The savvy …

The Marketing Communications Audit: Content Marketing Step 2

What is it that a sports coach and her/his team are looking for when they review past game tapes of next week’s opposing team? At first glance, that could seem like an incredible waste of time! The answer is holes. They’re looking for holes—holes in the opponent’s offense, holes in their defense. Where are the gaps, what are the weaknesses, …

10 SEO Tips to Enhance Your Content Marketing Strategy

  Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water. Not hard to agree with that position! So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, and Trends—North America Report 91% …