Content curation is your hi-impact social media task #4. Along with content strategy, engagement and content creation, it is an important step towards online success. Good content curation will develop your competitive edge, establish your authority, and get you more followers. But where do you look for content and how to you find the best stuff? How do you find …
Social Media Content Creation — Hi Impact Task #3
Did you know that we process visual images 60,000 times faster than text? We respond to and process visual data better than any other type of data, including words. Your content strategy needs to include a good set of social media tools to create engaging content. What is the trend? Here’s a brief overview of some stats Hubspot shared at the …
Social Media Strategy: Hi Impact Task #1
How many of you would be willing to pack the family car and drive off to vacation without first deciding where you are going, what to pack, how long to stay, or what you’re going to do? Having a plan is what makes your vacation a success. This is what social media strategy does for you. It maps out your …
Why Your Business Needs eCommerce To Survive
Back In The Day I can easily think back to my first experience buying online. It was the early 2000s, and Amazon.com was brand new. I vividly remember placing the order and waiting for the shipment to arrive. It seemed so novel and even unnecessary at the time, given the fact that I could just go to the store to …
Graphic Design & Your Small Business
What type of business do you have? What kind of service or product do you sell? Do you want to inject your own personality into your brand, or let the services you offer speak for themselves? No matter your approach, graphic design is a key factor in determining how your business is perceived and understood by visitors to your page. …
Millennials and your social media strategy: the content they consume
What Counts as Content? When it comes to digital marketing, content is a very general word. We have short form, long form, memes, videos, how-to’s, e-books, infographics, you name it. Over time, this classification has only broadened. There is no shortage of ways for someone to make themselves or their services known online. The issue has now become about shortage …
Millennials and Your Social Media Strategy: The Generational Wave
The Wave of Consumers We now know why millennials have very distinct traits and habits that set them apart from other age groups. This is why a social media strategy that address millennials is imperative to your success. We also know that people seem to have their own ideas in regards to what works when trying to connect to millennials …
The Top 10 Inbound Marketing Myths That Deserve Your Attention
There are many misconceptions when it comes to Inbound Marketing. It’s time to set the record straight and debunk some fallacies surrounding this heavy hitter in image management. Here are our top 10 inbound marketing myths. 1) Inbound Marketing is just another term for SEO Inbound marketing is all about organically increasing sales via traffic, as opposed …
Are All Social Media Platforms Created Equal?
What are the best social media platforms for your business? Are all platforms created equal? Can they all be utilized by any type of company or business, big or small? We spoke with Barney Cohen, President of Business 360 Northwest and Deborah Sweeney, CEO MyCorporation. Both Barney and Deborah have strong opinions on this subject, and a lot of experience to back it …
Inbound Marketing: Why I Should Care
What is Inbound Marketing? Inbound Marketing is an evolved marketing strategy based on the real-time habits and interests of your customers. TV ads and cold calls are less effective in today’s marketplace because clients are more educated and tech savvy. They can and do actively search and compare products and services. Basically, it boils down to this: you provide your …