Web Development and Web Design – Play Nice On the Playground!

web development and web design

Both web design and web development play an important role in your business. Web development and web design have different functions. Together, they have the power to amplify your brand. Effective web design and web development incorporate two entirely different skill sets. Therefore, getting them to work together requires a thorough knowledge of both. Functionality and creativity often compete for the same …

Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

twitter tv

  Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? First Facebook, then Twitter, Instagram and Snapchat popped up. Lately BigData and the Internet of Things has created a lot of buzz for marketers. But nothing has taken off with as much speed and intensity as Live Streaming apps. Recently, I’ve been watching …

A-ha Moments from Hubspot’s Inbound Marketing Conference

Ever have that lightbulb moment when all the dots align and you suddenly see the solution that was right there in front of you? I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. Last …

Your Mobile Website: Top 3 Do’s & Don’ts

Responsive Web Design

© Thinkstock Is your website mobile-optimized? In just 5 days Google is switching their search ranking algorithm to favor mobile websites! Being mobile-accessible is critical to life and business.  When Steve Jobs created the iPod, his vision was to make it easy for consumers to carry “1,000 songs in your pocket.” Today, our mobile phones essentially carry our “life in a pocket.”  In …

Google ALERT: Are You Mobile Ready?

search GPS coordinates in bike

They’ve done it again. As soon as you get used to doing things one way, the “powers that be” make a change—for the better. Are you mobile ready? Read below. In late February, Google announced that starting April 21, their search engines would give ranking preference to websites that are mobile optimized. What do you need to know and what …

Mobile Behavior: From Angry Birds to Your Landing Page

Annoyed birds

The mobile app, Angry Birds, is an occasional pastime of mine. There’s something indescribably satisfying about slinging kamikaze, frowning feather-balls at rickety structures on the other side of the screen. I love watching everything fall down. Why is this so much fun?! What can I say? Angry Birds is one of the most popular mobile games ever created, so I’m …

Video: THE Content Marketing Trend of 2014

Woman Recording On Portable Video Camera

  “If one wants to reach younger people at an earlier age to shape their minds in a critical way, you really need to know how ideas and emotions are expressed visually.” ~ Martin Scorsese Do you have one of those “little, black dresses?” For a professional woman in any metropolitan area, that is an absolute must-have wardrobe basic. It’s …

9 Best Practices for Effective Calls to Action

businesswoman jumping while holding megaphone

© Wavebreak Media; used with permission  Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about. Five clicks and 30 minutes later I was on a webpage describing the benefits of weight-training versus aerobic exercise. This is what Chris Brogan calls the “serendipity” of the internet. …

Marketing: A Gardener’s Almanac

house with green lawn

Do you spend much time in the garden?  Is it a chore or therapy? I am an avid gardener. Sometimes I have trouble falling asleep at night, planning my gardening activities for the weekend. Or, I wake up EARLY Saturday morning and am unable to fall back asleep, anticipating the day ahead. This past weekend, I got to play in the …

Flat Design: Millennials and Technology Impacting Web Design

young lady using new technologies

  © Thinkstock You have got to see this! I am going to ask you to do something that breaks all the rules of good blog writing. I’m going to suggest you whip out your cell phones and take “scroll” through  this site because this IS the future…Just make sure you come back and finish reading 😉 What Millennials Want Millennials …