Both web design and web development play an important role in your business. Web development and web design have different functions. Together, they have the power to amplify your brand. Effective web design and web development incorporate two entirely different skill sets. Therefore, getting them to work together requires a thorough knowledge of both. Functionality and creativity often compete for the same …
Millennials and your social media strategy: the content they consume
What Counts as Content? When it comes to digital marketing, content is a very general word. We have short form, long form, memes, videos, how-to’s, e-books, infographics, you name it. Over time, this classification has only broadened. There is no shortage of ways for someone to make themselves or their services known online. The issue has now become about shortage …
Millennials and Your Social Media Strategy: The Generational Wave
The Wave of Consumers We now know why millennials have very distinct traits and habits that set them apart from other age groups. This is why a social media strategy that address millennials is imperative to your success. We also know that people seem to have their own ideas in regards to what works when trying to connect to millennials …
The Top 10 Inbound Marketing Myths That Deserve Your Attention
There are many misconceptions when it comes to Inbound Marketing. It’s time to set the record straight and debunk some fallacies surrounding this heavy hitter in image management. Here are our top 10 inbound marketing myths. 1) Inbound Marketing is just another term for SEO Inbound marketing is all about organically increasing sales via traffic, as opposed …
Are All Social Media Platforms Created Equal?
What are the best social media platforms for your business? Are all platforms created equal? Can they all be utilized by any type of company or business, big or small? We spoke with Barney Cohen, President of Business 360 Northwest and Deborah Sweeney, CEO MyCorporation. Both Barney and Deborah have strong opinions on this subject, and a lot of experience to back it …
Final Concept Board
The beauty of the big reveal here is that you’ve watched the final concept develop all through this process. You’ve given input, adding and taking away. The inspiration boards at the previous stage have shown you what’s possible. We’ve given you a platform that allows for levels of decision-maker input. You’ve participated in shaping a solution that you can get …
Campaign Development Process: Discovery and Diagnostics
Have you ever just gotten into the car and begun to drive, not sure of your destination? Sounds like fun. Would you do that for a family vacation, with three kids in tow? Of course not!! Do you know how many businesses and organizations do exactly that? They make plans for a business launch or marketing campaign without deciding what their goals …
Marketing Campaigns: What’s Your Learning Style?
Which are you—right brain or left brain dominant? Do you know? I always get the two confused! Based on the theory of the structure and functions of the brain, psychologists tell us that the two sides of the brain control two different “modes” of thinking. These are reflected in the two predominant learning styles most people operate under. The …
A-ha Moments from Hubspot’s Inbound Marketing Conference
Ever have that lightbulb moment when all the dots align and you suddenly see the solution that was right there in front of you? I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. Last …
Lapsed Membership: What You Can Learn
Nobody likes looking at stats that paint a negative picture. But you won’t have the full picture if you’re not willing to look at everything. Remember, when it comes to marketing, you don’t know what you don’t know! Three primary reasons for lapsed membership Sherry Jacob has conducted lapsed member surveys with a wide variety of organizations, from small to large, …