Inbound Marketing: Why I Should Care

magnet attracting people

What is Inbound Marketing? Inbound Marketing is an evolved marketing strategy based on the real-time habits and interests of your customers. TV ads and cold calls are less effective in today’s marketplace because clients are more educated and tech savvy. They can and do actively search and compare products and services. Basically, it boils down to this: you provide your …

12 Best Practices for Twitter Cards

twitter logo on building

There are three basic elements to all Twitter cards: the image, the Call to Action (CTA) and the tweet copy.  Your image should show off the business.  The headline and CTA together call out the offer.  The tweet copy generates curiosity and interest. In order to maximize the value of all three elements, it’s important to keep the following best …

Member Engagement vs Engaging Your Members

Business People Crossing the Winning Line

© Moodboard Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal? OR How can we better understand the …

Digital Marketing: 3 Things Dave Matthews Band Can Teach Us

people at concert

Tuesday, December 18th was a big day for me in my digital marketing career. I turned 25, attended AMADC’s panel discussion on digital marketing  for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena in Baltimore. Digital Marketing and the Dave Matthews Band I’m a huge DMB fan. Every time the band …

7 Best Practices for Membership Marketing

Adult females in yoga class

©iStock Photos When I was finally ready to commit to a regular exercise routine in my schedule, I had lots of options.  I could continue walking in the neighborhood on a regular basis but find a group to walk with regularly and hold me accountable for showing up.  I could find a group exercise program that would have a strong …

Five Compelling Reasons Why YOUR Company Should Blog

social media and blogging

© Sabelskaya Drew Reichard, contributor I got started in social media quite by accident. Back in 2009 I was doing some marketing research on the internet and stumbled upon Chris Brogan’s blog. At that time he was primarily writing about how to “humanize” your social media and develop an authentic voice by reaching out to form relationship and build your …

Three Pak: Most Common Marketing Video Types

video marketing notebook

“A minute of video is worth 1.8 million words.” ~ Forrester   Did you grow up in a family that shot home videos? Are you an avid fan of America’s Funniest Videos? Do you like to watch the added features available for movies now—the bloopers and outtakes? Or maybe you break up the tedium of your day with a quick …

9 Best Practices for Effective Calls to Action

businesswoman jumping while holding megaphone

© Wavebreak Media; used with permission  Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about. Five clicks and 30 minutes later I was on a webpage describing the benefits of weight-training versus aerobic exercise. This is what Chris Brogan calls the “serendipity” of the internet. …

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10 Takeaways from ASAE’s Membership, Marketing & Communications Conference

I LOVE the MMC Conference because it’s local and the topics are in my wheelhouse. I love the connecting piece too! As usual there was too much to do and not enough time! If you weren’t able to attend, I’ve compiled a post taking ONE key point from presentations uploaded for attendees. This should help whet your appetite for next …

Pinterest: “The Future of Marketing Is Visual!”

sephora

  Who would have guessed that this would be our 100th blog post? When I saw the numbers in the 90’s a few months ago, I could hardly believe it. We decided to use this post to highlight the newest of our social networks—The unveiling of our Pinterest account! Why Pinterest? One of my own arguments AGAINST Pinterest initially was that …