2015: Believe Your Beliefs

Michael Jordan

    How many of you find yourselves “believing your doubts and doubting your beliefs”?!? As you look at the last few months of civil unrest following the shooting of Michael Brown in Ferguson and Akai Gurley in New York City, or your own personal challenges, it’s easy to understand how doubt and fear could pre-occupy your thoughts. Rather than …

Video: THE Content Marketing Trend of 2014

Woman Recording On Portable Video Camera

  “If one wants to reach younger people at an earlier age to shape their minds in a critical way, you really need to know how ideas and emotions are expressed visually.” ~ Martin Scorsese Do you have one of those “little, black dresses?” For a professional woman in any metropolitan area, that is an absolute must-have wardrobe basic. It’s …

Three Pak: Most Common Marketing Video Types

video marketing notebook

“A minute of video is worth 1.8 million words.” ~ Forrester   Did you grow up in a family that shot home videos? Are you an avid fan of America’s Funniest Videos? Do you like to watch the added features available for movies now—the bloopers and outtakes? Or maybe you break up the tedium of your day with a quick …

9 Best Practices for Effective Calls to Action

businesswoman jumping while holding megaphone

© Wavebreak Media; used with permission  Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about. Five clicks and 30 minutes later I was on a webpage describing the benefits of weight-training versus aerobic exercise. This is what Chris Brogan calls the “serendipity” of the internet. …

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10 Takeaways from ASAE’s Membership, Marketing & Communications Conference

I LOVE the MMC Conference because it’s local and the topics are in my wheelhouse. I love the connecting piece too! As usual there was too much to do and not enough time! If you weren’t able to attend, I’ve compiled a post taking ONE key point from presentations uploaded for attendees. This should help whet your appetite for next …

Pinterest: “The Future of Marketing Is Visual!”

sephora

  Who would have guessed that this would be our 100th blog post? When I saw the numbers in the 90’s a few months ago, I could hardly believe it. We decided to use this post to highlight the newest of our social networks—The unveiling of our Pinterest account! Why Pinterest? One of my own arguments AGAINST Pinterest initially was that …

Marketing: A Gardener’s Almanac

house with green lawn

Do you spend much time in the garden?  Is it a chore or therapy? I am an avid gardener. Sometimes I have trouble falling asleep at night, planning my gardening activities for the weekend. Or, I wake up EARLY Saturday morning and am unable to fall back asleep, anticipating the day ahead. This past weekend, I got to play in the …

Members: Josh Holloway & Intelligence Teach Us About Choices

We have a core group of about 8 TV series that we follow regularly. Three of those shows, Person of Interest , Almost Human  and Intelligence , each raise some very challenging moral questions focused around technology and it’s double-edged role as a both good and evil. The newspaper is full of stories that present moral dilemmas—the NSA  and the constitutionality of …

Flat Design: Millennials and Technology Impacting Web Design

young lady using new technologies

  © Thinkstock You have got to see this! I am going to ask you to do something that breaks all the rules of good blog writing. I’m going to suggest you whip out your cell phones and take “scroll” through  this site because this IS the future…Just make sure you come back and finish reading 😉 What Millennials Want Millennials …

How to Deliver Epic Content

© Thinkstock Collection Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit. In part 1, I reviewed how to create compelling and audience-focused content. We …