SOCIAL MEDIA ETIQUETTE: MINDING YOUR P’S AND Q’S

June is the month for graduations. While that may be a proud moment for students and parents alike, the real fun is in the graduation party. Remember how you received many gifts from friends and relatives? To show your gratitude you may have hugged, kissed, or thanked them for their generosity. The next day your mom handed you a list …

5 STRATEGIES FOR FACEBOOK NEWSFEED OPTIMIZATION

With the unveiling of Edgerank, newsfeed optimization (NFO) is SEO for Facebook. As much as brands work to drive traffic back to their  business page, the real golden nugget is in learning to write for the newsfeed. The #1 place that fans will FIRST see your post is in their newsfeed, but because of the Edgerank algorithm, where and how …

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4 SECRETS TO MASTER THE USE OF TWITTER LISTS

I wouldn’t categorize myself as a Type A or OCD personality, but I might come close. I like to write lists to help keep myself organized, to make sure I don’t forget something when I go on vacation, and because I can easily retrace my steps if I need to. In social media, using Twitter lists keeps me from taking …

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Time Management: 4 Secrets to Social Media Success

Holt used to be the editor of Rolling Stone , which is a pretty good gig now and was a great one when he did it in the 1990s. “When I compare my job then to what editors do now, it’s as if all we did was sit around in a tweed jacket, suck on a pipe, and think about …

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THE EMAIL NEWSLETTER: KEEPING THE CONVERSATION GOING

Email is not dead. In fact, it is the foundation of any effective social media strategy. Your email list is proprietary, portable and your personal platform for keeping your business top-of-mind to your audience. Your potential clients are scattered all along the buying cycle time line. That’s why it’s important to understand how to use email as a way to …

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6 QUESTIONS TO SOLIDIFY YOUR SOCIAL MEDIA STRATEGY

“What gives you that hummingbird feeling” is constantly being asked in rehearsals with my dance company DEVIATED THEATRE. As we rehearse for the premiere of our new show at the Kennedy Center, we are all learning to embody the traits of the hummingbird. Hummingbirds move with a purposeful sense of urgency to pollinate many plants and flowers. They give first …

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5 KEY STRATEGIES TO NAVIGATE THE TWITTERVERSE

I was a late-comer to the Twitterverse.  In fact, at first I refused to learn how to Tweet, until a good friend of mine set up the account for me. Even then I was reluctant to use it, but kept the account open just in case. I simply did not see the point. I wondered who cared about I had …

FACEBOOK CHANGES: FOR BETTER OR WORSE?

I can remember where I was when it happened.  Sitting at my desk late Thursday afternoon, I got an email from Hyper Alerts that someone had commented on our sliceworks page.  We had just signed up for this new service a week before and had shared a post about this missing feature on Facebook business pages. I was wrapping up …