B2B Branding with Social Media: 5 Keys to Success

There is a wealth of information on how to engage your fans and consumers via social media. Good examples of businessess doing it best can be found in this list of Top 10 Consumer Brands on Social Media While the truth is that these brands are doing something right, and certainly flourishing, I keep asking myself: So what if my …

2

FOUR MISPERCEPTIONS ABOUT SOCIAL MEDIA

Have you jumped on the Social Media bandwagon yet? The early-adopters have been touting it as a less expensive way to market. After all, you won’t be spending money on paper, printing and postage. And a lot of the stuff that’s out there is fairly DIY. (Social media speak for do-it-yourself.) But I think we need to stop and take …