How to Deliver Epic Content

© Thinkstock Collection Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit. In part 1, I reviewed how to create compelling and audience-focused content. We …

Romancing Customers with Compelling Content

I can picture in my mind’s eye the exact moment I met my husband. It was love at first sight, really.  While his good looks and towering height certainly made an impression, I was ensnared by his charm, kindness, carefree attitude, and unrelenting inquisitiveness. Within days of first meeting, I was talking excitedly with him about my first significant job …