2015: Believe Your Beliefs

Michael Jordan

    How many of you find yourselves “believing your doubts and doubting your beliefs”?!? As you look at the last few months of civil unrest following the shooting of Michael Brown in Ferguson and Akai Gurley in New York City, or your own personal challenges, it’s easy to understand how doubt and fear could pre-occupy your thoughts. Rather than …

They Call It the Celery Test

Have you ever stood in line at the grocery store and tried to guess what the person in front of you was planning on making?  Ingredients like chips, dip and soda are a good indicator of a party.  Rolls, hotdogs, napkins and some relish might clue you in to a picnic.  In his book, Start With WHY, Simon Sinek calls …

Five Compelling Reasons Why YOUR Company Should Blog

social media and blogging

© Sabelskaya Drew Reichard, contributor I got started in social media quite by accident. Back in 2009 I was doing some marketing research on the internet and stumbled upon Chris Brogan’s blog. At that time he was primarily writing about how to “humanize” your social media and develop an authentic voice by reaching out to form relationship and build your …

Mobile Behavior: From Angry Birds to Your Landing Page

Annoyed birds

The mobile app, Angry Birds, is an occasional pastime of mine. There’s something indescribably satisfying about slinging kamikaze, frowning feather-balls at rickety structures on the other side of the screen. I love watching everything fall down. Why is this so much fun?! What can I say? Angry Birds is one of the most popular mobile games ever created, so I’m …

Create a Culture That Drives Success, Not Just Makes You Feel Good

Team sport rowing

 © purestock   There are a lot of cliches out there about organizational culture: —Culture eats strategy for breakfast —People leave the culture, not the company —Your culture is your most valuable competitive asset And in 20 years of working with organizations as both an internal and external consultant, here’s what I’ve learned: those cliches are all true. They may …

Culture Matters: Interview with Jamie Notter

Team sport rowing

Hi, this is Kathi Rabil, CEO of SliceWorks and with me today is Jamie Notter, of Culture That Works. I want to welcome everyone to SliceWorks Brand Chatter, a conversation about brand congruency and authenticity. Brand Chatter is a new initiative for the SliceWorks blog.  We started our blog in late 2000, as a way to step up our engagement …

Video: THE Content Marketing Trend of 2014

Woman Recording On Portable Video Camera

  “If one wants to reach younger people at an earlier age to shape their minds in a critical way, you really need to know how ideas and emotions are expressed visually.” ~ Martin Scorsese Do you have one of those “little, black dresses?” For a professional woman in any metropolitan area, that is an absolute must-have wardrobe basic. It’s …

Three Pak: Most Common Marketing Video Types

video marketing notebook

“A minute of video is worth 1.8 million words.” ~ Forrester   Did you grow up in a family that shot home videos? Are you an avid fan of America’s Funniest Videos? Do you like to watch the added features available for movies now—the bloopers and outtakes? Or maybe you break up the tedium of your day with a quick …

9 Best Practices for Effective Calls to Action

businesswoman jumping while holding megaphone

© Wavebreak Media; used with permission  Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about. Five clicks and 30 minutes later I was on a webpage describing the benefits of weight-training versus aerobic exercise. This is what Chris Brogan calls the “serendipity” of the internet. …

19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

You’re lucky! This week you’re going to get a double-portion! Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Last week I was supposed to publish the second installment, but the stomach flu kept me in bed all week. So here you have installments 2 and 3 combined, for a …