I want to welcome everyone to SliceWorks Brand Chatter, a conversation about brand congruency and authenticity. Brand Chatter is a new initiative for the SliceWorks blog. We started our blog in late 2000, as a way to step up our engagement in social media and validate the credibility of our claim as top-tier branding and marketing strategists and creatives. Now we’re looking to take our blog to the next level by adding video content on a regular basis. Our plan is to interview local, Washington DC talent in the Branding and marketing space and share their knowledge with you, our audience. In the weeks following the interview we will feature a blog post ty the interviewee on SliceWorks blog and in our newsletter.
Our guest today is Jamie Notter, an advocate of brand congruency and organizational culture. Culture is a big part of a brand’s success and Jamie helps leaders create organizations that attract the best talent, customers and partners…..