©SARINYAPINNGAM Social media engagement is all about fostering a two-way conversation with people who believe what you believe. Clarity about your brand mission, vision and promise are very important here. As you connect the visual and verbal together, you touch the limbic area of the brain. Read on to see why that matters… Why You Should Engage Simon Sinek, in …
Social Media Strategy: Hi Impact Task #1
How many of you would be willing to pack the family car and drive off to vacation without first deciding where you are going, what to pack, how long to stay, or what you’re going to do? Having a plan is what makes your vacation a success. This is what social media strategy does for you. It maps out your …
Hi Impact Social Media Tasks
Are you overwhelmed by social media tasks and the time social media takes? For many businesses unsure of the value, social media can look like a big black hole. How many times have you taken a few moments to watch a funny video and realized that 30 minutes have passed? Imagine the time it might take you to produce that …
Why Hire Slice Works for Your Campaign Marketing Solutions?
What Do We Do? At Slice Works, we are committed to helping your business achieve maximum success. Our campaign marketing solutions are specifically tailored to your brand and message. Our ultimate goal is to help you “cut through the crowd” and stand out. This is becoming increasingly hard to do in today’s age. Pop Quiz First, ask yourself a few …
eCommerce Social Media: 4 Trends for 2017
Frank Capra once said “Don’t follow trends, start trends”. This is sound advice. However, in the social media world, staying on top of current trends is vital to a successful eCommerce online presence. Social media trends are ever-changing. What dominates the social media scene in 2017? Here’s what a few pros had to say: “I see ecommerce brands investing a lot more …
Social Media Strategy: Three Key Questions for Success
Strategy and measurement are often cited as the two biggest challenges facing social media marketers. They are also considered the two core elements to a successful social media strategy! To build a successful social media strategy, you need to focus on these three questions: what are you trying to achieve? who are your customers? what is your competition doing? Understanding …
Let the Fun Begin!
Now the real fun begins! Internally, we determine two different visual directions or themes for your project. Two different designers are responsible for two contrasting paths. At this point, each designer begins exploring typography, inconography, photography and color, pulling together a combination of visuals that will suggest or foreshadow the focus word and messaging. This board is not a layout …
Campaign Development Process: Solutions
Enough questions! You’re looking for answers. These are beginning to evolve in Step III. Our solutions board tells you “here’s what we recommend.” At this stage we identify what your differentiator is—your USP (Unique Selling Position). This is important, because it becomes the focus of your messaging and answers member, donor, and client questions like, “What’s In It For Me?” …
Top 3 Live Streaming Apps to Humanize Your Organization [Part I]
Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? First Facebook, then Twitter, Instagram and Snapchat popped up. Lately BigData and the Internet of Things has created a lot of buzz for marketers. But nothing has taken off with as much speed and intensity as Live Streaming apps. Recently, I’ve been watching …
A-ha Moments from Hubspot’s Inbound Marketing Conference
Ever have that lightbulb moment when all the dots align and you suddenly see the solution that was right there in front of you? I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. Last …