Psychographics: 4 Pointers for Content Marketing

Back view of businesswoman

If you plan on expanding your business through your marketing, and I know you do, then you need to know about psychographics. At first blush, the word itself sounds like something a serial killer might develop in a darkroom, but it is nothing so ominous as that. In marketing terms, psychographics are a collection of data regarding the behavior of …

Members: Josh Holloway & Intelligence Teach Us About Choices

We have a core group of about 8 TV series that we follow regularly. Three of those shows, Person of Interest , Almost Human  and Intelligence , each raise some very challenging moral questions focused around technology and it’s double-edged role as a both good and evil. The newspaper is full of stories that present moral dilemmas—the NSA  and the constitutionality of …