lySocial media measurement is your insurance policy coverage for opportunities and unanticipated events. The numbers don’t lie. While social media strategy lays out a road map for your success, no one can plan for everything. Changes in technology, changing trends, or new issues in your industry can all present new challenges. Since social media measurement allows you to measure your …
Scheduling: Hi Impact Social Media Task #5
When I talk to business owners about their social media, scheduling is probably their biggest challenge. Automation is a key ingredient in any well-planned social strategy. Automation makes you more efficient, saves time and helps relieve the burden of posting to multiple social accounts at one time. Therefore, when I began my research for this blog, I decided that a …
Content Curation: Hi Impact Social Media Task #4
Content curation is your hi-impact social media task #4. Along with content strategy, engagement and content creation, it is an important step towards online success. Good content curation will develop your competitive edge, establish your authority, and get you more followers. But where do you look for content and how to you find the best stuff? How do you find …
Social Media Content Creation — Hi Impact Task #3
Did you know that we process visual images 60,000 times faster than text? We respond to and process visual data better than any other type of data, including words. Your content strategy needs to include a good set of social media tools to create engaging content. What is the trend? Here’s a brief overview of some stats Hubspot shared at the …
Social Media Engagement: Hi Impact Task #2
©SARINYAPINNGAM Social media engagement is all about fostering a two-way conversation with people who believe what you believe. Clarity about your brand mission, vision and promise are very important here. As you connect the visual and verbal together, you touch the limbic area of the brain. Read on to see why that matters… Why You Should Engage Simon Sinek, in …
Social Media Strategy: Hi Impact Task #1
How many of you would be willing to pack the family car and drive off to vacation without first deciding where you are going, what to pack, how long to stay, or what you’re going to do? Having a plan is what makes your vacation a success. This is what social media strategy does for you. It maps out your …
Hi Impact Social Media Tasks
Are you overwhelmed by social media tasks and the time social media takes? For many businesses unsure of the value, social media can look like a big black hole. How many times have you taken a few moments to watch a funny video and realized that 30 minutes have passed? Imagine the time it might take you to produce that …
The Top 10 Inbound Marketing Myths That Deserve Your Attention
There are many misconceptions when it comes to Inbound Marketing. It’s time to set the record straight and debunk some fallacies surrounding this heavy hitter in image management. Here are our top 10 inbound marketing myths. 1) Inbound Marketing is just another term for SEO Inbound marketing is all about organically increasing sales via traffic, as opposed …
Are All Social Media Platforms Created Equal?
What are the best social media platforms for your business? Are all platforms created equal? Can they all be utilized by any type of company or business, big or small? We spoke with Barney Cohen, President of Business 360 Northwest and Deborah Sweeney, CEO MyCorporation. Both Barney and Deborah have strong opinions on this subject, and a lot of experience to back it …
eCommerce Social Media: 4 Trends for 2017
Frank Capra once said “Don’t follow trends, start trends”. This is sound advice. However, in the social media world, staying on top of current trends is vital to a successful eCommerce online presence. Social media trends are ever-changing. What dominates the social media scene in 2017? Here’s what a few pros had to say: “I see ecommerce brands investing a lot more …