Social Media Strategy: Three Key Questions for Success

tree of communications

Strategy and measurement are often cited as the two biggest challenges facing social media marketers. They are also considered the two core elements to a successful social media strategy! To build a successful social media strategy, you need to focus on these three questions: what are you trying to achieve? who are your customers? what is your competition doing? Understanding …

10 Ways Associations Can Use Live Streaming Apps [Part 2]

Video streaming

Is it mid-January already? If you’re like me, you’re hustling to get back on track after the Holidays, and are optimistic to reorganize every aspect of your life. With New Year’s resolutions looming over our heads, association professionals and marketers alike, must look ahead to which efforts we will implement in 2016, and plan how we will accomplish these tasks throughout …

Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

twitter tv

  Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? First Facebook, then Twitter, Instagram and Snapchat popped up. Lately BigData and the Internet of Things has created a lot of buzz for marketers. But nothing has taken off with as much speed and intensity as Live Streaming apps. Recently, I’ve been watching …

A-ha Moments from Hubspot’s Inbound Marketing Conference

Ever have that lightbulb moment when all the dots align and you suddenly see the solution that was right there in front of you? I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. Last …

12 Best Practices for Twitter Cards

twitter logo on building

There are three basic elements to all Twitter cards: the image, the Call to Action (CTA) and the tweet copy.  Your image should show off the business.  The headline and CTA together call out the offer.  The tweet copy generates curiosity and interest. In order to maximize the value of all three elements, it’s important to keep the following best …

HOW TO USE TWITTER 4 BUSINESS

Friends partying on balcony

  I once heard someone compare the conversation on Twitter to that of a cocktail party—short interactions meant to make a quick impression.  Where’s the value in that? There may be more than meets the eye.  Consider some of these facts gathered by a recent survey released by Edison Research.  The full study of over 1,700 respondents is 49 pages …

Lapsed Membership: What You Can Learn

smiling businesswoman in office

Nobody likes looking at stats that paint a negative picture.  But you won’t have the full picture if you’re not willing to look at everything.  Remember, when it comes to marketing, you don’t know what you don’t know! Three primary reasons for lapsed membership Sherry Jacob has conducted lapsed member surveys with a wide variety of organizations, from small to large, …

Digital Marketing: 3 Things Dave Matthews Band Can Teach Us

people at concert

Tuesday, December 18th was a big day for me in my digital marketing career. I turned 25, attended AMADC’s panel discussion on digital marketing  for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena in Baltimore. Digital Marketing and the Dave Matthews Band I’m a huge DMB fan. Every time the band …

Five Compelling Reasons Why YOUR Company Should Blog

social media and blogging

© Sabelskaya Drew Reichard, contributor I got started in social media quite by accident. Back in 2009 I was doing some marketing research on the internet and stumbled upon Chris Brogan’s blog. At that time he was primarily writing about how to “humanize” your social media and develop an authentic voice by reaching out to form relationship and build your …

Mobile Behavior: From Angry Birds to Your Landing Page

Annoyed birds

The mobile app, Angry Birds, is an occasional pastime of mine. There’s something indescribably satisfying about slinging kamikaze, frowning feather-balls at rickety structures on the other side of the screen. I love watching everything fall down. Why is this so much fun?! What can I say? Angry Birds is one of the most popular mobile games ever created, so I’m …