The Renaissance of Graphic Design and Color in 2018

The color wheel, graphic design and color

Graphic design and Color are again transforming the internet marketing space. You may have noticed that white and plain backgrounds have dominated the website and smartphone visual horizon for awhile now. Apple was the first to go in that direction and for good reason. The clean, white, sparse approach differentiated them. Then the tech competition said we want to look …

Web Development and Web Design – Play Nice On the Playground!

web development and web design

Both web design and web development play an important role in your business. Web development and web design have different functions. Together, they have the power to amplify your brand. Effective web design and web development incorporate two entirely different skill sets. Therefore, getting them to work together requires a thorough knowledge of both. Functionality and creativity often compete for the same …

The Top 10 Inbound Marketing Myths That Deserve Your Attention

Female hands holding movie clapper

    There are many misconceptions when it comes to Inbound Marketing. It’s time to set the record straight and debunk some fallacies surrounding this heavy hitter in image management. Here are our top 10 inbound marketing myths.   1) Inbound Marketing is just another term for SEO   Inbound marketing is all about organically increasing sales via traffic, as opposed …

Your Mobile Website: Top 3 Do’s & Don’ts

Responsive Web Design

© Thinkstock Is your website mobile-optimized? In just 5 days Google is switching their search ranking algorithm to favor mobile websites! Being mobile-accessible is critical to life and business.  When Steve Jobs created the iPod, his vision was to make it easy for consumers to carry “1,000 songs in your pocket.” Today, our mobile phones essentially carry our “life in a pocket.”  In …

Mobile Behavior: From Angry Birds to Your Landing Page

Annoyed birds

The mobile app, Angry Birds, is an occasional pastime of mine. There’s something indescribably satisfying about slinging kamikaze, frowning feather-balls at rickety structures on the other side of the screen. I love watching everything fall down. Why is this so much fun?! What can I say? Angry Birds is one of the most popular mobile games ever created, so I’m …