Your Mobile Website: Top 3 Do’s & Don’ts

Responsive Web Design

Picture of various web devices

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Is your website mobile-optimized? In just 5 days Google is switching their search ranking algorithm to favor mobile websites!

Being mobile-accessible is critical to life and business.  When Steve Jobs created the iPod, his vision was to make it easy for consumers to carry “1,000 songs in your pocket.” Today, our mobile phones essentially carry our “life in a pocket.” 

In the USA, 94% of people with smartphones search for local information on their phones. Surprisingly, 77% of mobile searches occur at home or at work , where desktop computers are likely to be present.

We have become mobilized!!

Top 3 features of a mobile website

Make it easy.

It always amazes me when I go to a website the first time and can’t find what I’m looking for.  When planning a mobile site, or any website, we need to think intuitively about what a viewer coming to our site would most likely want to do.  We need to balance that with the behaviors we are trying to elicit.  And don’t forget they need to be able to do it with their thumb and/or one to two fingers!

Whatever that behavior might be, make it easy, make it obvious, make it intuitive.

Determine top tasks.

When driving traffic to your site, you want to make navigation seamless. On a mobile site it’s all about ease of use.  Prioritizing behaviors and tasks becomes a top priority. Ask yourself what the top 3 tasks a visitor would want to complete when they come to your site.  Keep the interface design simple and consistent across devices.

Use responsive design.

Not all web design is the same. Responsive web design (RWD) means that the screen resizes (responds) based on the screen size of the device being used. The same URL and code are used whether displayed on a desktop, tablet or mobile device. This keeps your costs down because you only need one website design. Google prefers RWD to other options, especially when it comes to ranking on search.

Top 3 mistakes to avoid on a mobile website

Keep it user-friendly.

Having your website formatted for mobile does not necessarily mean it is mobile-friendly.  Mobile-friendly means that your site is functional and easy to use for your customers’ top-level tasks—like signing up and paying bills.

Use one URL.

Responsive web design saves you money.  Maintaining one responsive site eliminates multiple site configurations and multiple updates. This means less technical problems. Saving time means saving money!

Follow best practices.

Take advantage of those that are already doing it well.  Check out your competitors and other industries to learn best practices. Often the best ideas come from places you least expect.

Be adventurous. Explore.

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