Graphic design and Color are again transforming the internet marketing space. You may have noticed that white and plain backgrounds have dominated the website and smartphone visual horizon for awhile now. Apple was the first to go in that direction and for good reason. The clean, white, sparse approach differentiated them. Then the tech competition said we want to look …
Web Development and Web Design – Play Nice On the Playground!
Both web design and web development play an important role in your business. Web development and web design have different functions. Together, they have the power to amplify your brand. Effective web design and web development incorporate two entirely different skill sets. Therefore, getting them to work together requires a thorough knowledge of both. Functionality and creativity often compete for the same …
The Top 10 Inbound Marketing Myths That Deserve Your Attention
There are many misconceptions when it comes to Inbound Marketing. It’s time to set the record straight and debunk some fallacies surrounding this heavy hitter in image management. Here are our top 10 inbound marketing myths. 1) Inbound Marketing is just another term for SEO Inbound marketing is all about organically increasing sales via traffic, as opposed …
Final Concept Board
The beauty of the big reveal here is that you’ve watched the final concept develop all through this process. You’ve given input, adding and taking away. The inspiration boards at the previous stage have shown you what’s possible. We’ve given you a platform that allows for levels of decision-maker input. You’ve participated in shaping a solution that you can get …
Campaign Development Process: History
© Thinkstock How often do you interact with creative firms? Do you outsource to a creative firm or agency for your business’ graphic and website design? How has your experience been, working with creatives? Do you find them unpredictable, inconsistent? Since 2004, we have polished an approach, called the Campaign Development Process, to take the mystery out of the creative. …
Marketing Campaigns: What’s Your Learning Style?
Which are you—right brain or left brain dominant? Do you know? I always get the two confused! Based on the theory of the structure and functions of the brain, psychologists tell us that the two sides of the brain control two different “modes” of thinking. These are reflected in the two predominant learning styles most people operate under. The …