Which are you—right brain or left brain dominant? Do you know? I always get the two confused!
Based on the theory of the structure and functions of the brain, psychologists tell us that the two sides of the brain control two different “modes” of thinking. These are reflected in the two predominant learning styles most people operate under. The rare breed is more whole-brained and equally adept at both styles.
The left-brained learning style is more logical, sequential, rational and analytic. We see and break down things into their parts more easily. Words and language are our preferred tools for learning. We’re the ones who like to “read the directions.” 😉
Our educational system tends to favor left-brained modes of thinking.
The right-brained learning style favors random, intuitive, holistic thought processes. They synthesize things and see the whole. Pictures and visualization are the preferred tools for learning. Until the advent of the personal computer, right-brained learners were handicapped by left-brained dominance.
So what does this have to do with the Marketing Campaigns? EVERYTHING.
The target audiences of your campaigns are a mix of right and left-brained folks. If you want to speak to everybody, you need to employ a whole-brain approach to your communications.
That’s exactly what we have done with the SliceWorks Campaign Development Process. We marry the visual and the verbal. We have developed a way to bring the creative juices of left and right-brainers together in a whole-brain environment. The collaboration of both styles together brings about a solution that resonates with all styles of learning, thus a broader range of audiences.
This process, which we have used and perfected over the last 12 years, has always resulted in satisfied clients. We’ve used it for designing logos and annual report, brand refreshes and website design. Want to learn more?
Take a look at our portfolio and see what we’ve done.
Tune in for the next blog in the series, background on how our Campaign Development Process evolved.