Final Concept Board

results just ahead sign

The beauty of the big reveal here is that you’ve watched the final concept develop all through this process.  You’ve given input, adding and taking away. The inspiration boards at the previous stage have shown you what’s possible. We’ve given you a platform that allows for levels of decision-maker input.  You’ve participated in shaping a solution that you can get …

Campaign Development Process: Discovery and Diagnostics

man looking at NY map

Have you ever just gotten into the car and begun to drive, not sure of your destination?  Sounds like fun. Would you do that for a family vacation, with three kids in tow? Of course not!! Do you know how many businesses and organizations do exactly that?  They make plans for a business launch or marketing campaign without deciding what their goals …

A-ha Moments from Hubspot’s Inbound Marketing Conference

Ever have that lightbulb moment when all the dots align and you suddenly see the solution that was right there in front of you? I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. Last …

12 Best Practices for Twitter Cards

twitter logo on building

There are three basic elements to all Twitter cards: the image, the Call to Action (CTA) and the tweet copy.  Your image should show off the business.  The headline and CTA together call out the offer.  The tweet copy generates curiosity and interest. In order to maximize the value of all three elements, it’s important to keep the following best …

Digital Marketing: 3 Things Dave Matthews Band Can Teach Us

people at concert

Tuesday, December 18th was a big day for me in my digital marketing career. I turned 25, attended AMADC’s panel discussion on digital marketing  for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena in Baltimore. Digital Marketing and the Dave Matthews Band I’m a huge DMB fan. Every time the band …

They Call It the Celery Test

Have you ever stood in line at the grocery store and tried to guess what the person in front of you was planning on making?  Ingredients like chips, dip and soda are a good indicator of a party.  Rolls, hotdogs, napkins and some relish might clue you in to a picnic.  In his book, Start With WHY, Simon Sinek calls …

Culture Matters: Interview with Jamie Notter

Team sport rowing

Hi, this is Kathi Rabil, CEO of SliceWorks and with me today is Jamie Notter, of Culture That Works. I want to welcome everyone to SliceWorks Brand Chatter, a conversation about brand congruency and authenticity. Brand Chatter is a new initiative for the SliceWorks blog.  We started our blog in late 2000, as a way to step up our engagement …

9 Best Practices for Effective Calls to Action

businesswoman jumping while holding megaphone

© Wavebreak Media; used with permission  Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about. Five clicks and 30 minutes later I was on a webpage describing the benefits of weight-training versus aerobic exercise. This is what Chris Brogan calls the “serendipity” of the internet. …

19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

You’re lucky! This week you’re going to get a double-portion! Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Last week I was supposed to publish the second installment, but the stomach flu kept me in bed all week. So here you have installments 2 and 3 combined, for a …

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10 Takeaways from ASAE’s Membership, Marketing & Communications Conference

I LOVE the MMC Conference because it’s local and the topics are in my wheelhouse. I love the connecting piece too! As usual there was too much to do and not enough time! If you weren’t able to attend, I’ve compiled a post taking ONE key point from presentations uploaded for attendees. This should help whet your appetite for next …