Why Hire Slice Works for Your Campaign Marketing Solutions?

campaign marketing solution

What Do We Do? At Slice Works, we are committed to helping your business achieve maximum success. Our campaign marketing solutions are specifically tailored to your brand and message. Our ultimate goal is to help you “cut through the crowd” and stand out. This is becoming increasingly hard to do in today’s age. Pop Quiz First, ask yourself a few …

Campaign Development Process: History

Multiethnic Group of People Planning Ideas

© Thinkstock How often do you interact with creative firms? Do you outsource to a creative firm or agency for your business’ graphic and website design? How has your experience been, working with creatives? Do you find them unpredictable, inconsistent? Since 2004, we have polished an approach, called the Campaign Development Process, to take the mystery out of the creative. …

Celebrate Women’s History Month: 14 Inspirational Quotes from Women Throughout History

March has been officially designated Women’s History Month since 1980, . The National Women’s History Project petitioned the US government to expand National Women’s History Week into an entire month-long celebration of women’s history. 2016 marks the 36th annual celebration of Women’s History Month, which honors female leaders in politics, science, literature and entertainment. It is The Project’s mission to …

Member Engagement vs Engaging Your Members

Business People Crossing the Winning Line

© Moodboard Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal? OR How can we better understand the …

Lapsed Membership: What You Can Learn

smiling businesswoman in office

Nobody likes looking at stats that paint a negative picture.  But you won’t have the full picture if you’re not willing to look at everything.  Remember, when it comes to marketing, you don’t know what you don’t know! Three primary reasons for lapsed membership Sherry Jacob has conducted lapsed member surveys with a wide variety of organizations, from small to large, …

Your Mobile Website: Top 3 Do’s & Don’ts

Responsive Web Design

© Thinkstock Is your website mobile-optimized? In just 5 days Google is switching their search ranking algorithm to favor mobile websites! Being mobile-accessible is critical to life and business.  When Steve Jobs created the iPod, his vision was to make it easy for consumers to carry “1,000 songs in your pocket.” Today, our mobile phones essentially carry our “life in a pocket.”  In …

Digital Marketing: 3 Things Dave Matthews Band Can Teach Us

people at concert

Tuesday, December 18th was a big day for me in my digital marketing career. I turned 25, attended AMADC’s panel discussion on digital marketing  for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena in Baltimore. Digital Marketing and the Dave Matthews Band I’m a huge DMB fan. Every time the band …

7 Best Practices for Membership Marketing

Adult females in yoga class

©iStock Photos When I was finally ready to commit to a regular exercise routine in my schedule, I had lots of options.  I could continue walking in the neighborhood on a regular basis but find a group to walk with regularly and hold me accountable for showing up.  I could find a group exercise program that would have a strong …

Mobile Behavior: From Angry Birds to Your Landing Page

Annoyed birds

The mobile app, Angry Birds, is an occasional pastime of mine. There’s something indescribably satisfying about slinging kamikaze, frowning feather-balls at rickety structures on the other side of the screen. I love watching everything fall down. Why is this so much fun?! What can I say? Angry Birds is one of the most popular mobile games ever created, so I’m …

Create a Culture That Drives Success, Not Just Makes You Feel Good

Team sport rowing

 © purestock   There are a lot of cliches out there about organizational culture: —Culture eats strategy for breakfast —People leave the culture, not the company —Your culture is your most valuable competitive asset And in 20 years of working with organizations as both an internal and external consultant, here’s what I’ve learned: those cliches are all true. They may …