3 WAYS GEN Y CAN HELP YOUR ASSOCIATION LEVERAGE INNOVATION

As a Gen Y, sometimes I feel I get caught in the middle of the spectrum between Gen X and Gen Y. I know how to dress for an interview; even better I know not to have my mom show up with me to the interview. I know to be 5-10 minutes early to work, and I know how to …

MOBILE CONTENT STRATEGY: A RECIPE FOR SUCCESS

 In our previous blog on mobile strategy, I made this statement: Your organization has a responsibility to deliver an equal content experience across all devices.  I’d like to correct myself and substitute the phrase “equal content” with “congruent content.”  The difference here is important.  “Equal content,” to me, means “the same content.”  “Congruent content” means consistent information about your products and …