Digital Marketing: 3 Things Dave Matthews Band Can Teach Us

Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing  for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena inBaltimore. I’m a huge DMB fan. Every time the band comes around the area, I make a point to attend his concerts. I …

ASAE #Tech12: Connecting Technology & Real Life

As CEO of an Industry Partner in ASAE, sales doesn’t come easily to me. I’m not comfortable with being promotional.  So when I attended the annual conference in Dallas, I struggled with engaging attendees in conversation.  It wasn’t until the last day of the conference that I realized it wasn’t about me but about finding out what attendees were struggling …

Mission and Vision: Building Trust and Authenticity

This is the second in a series of posts exploring the topic of mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. Today we’re talking about why trust matters… When you think about it, trust is a critical foundation to the building of success in our lives, our families, our communities, and beyond.  …

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Mission and Vision: The Need to Belong

This is the first in a series of posts exploring the topic of mission and vision.  We will talk about their purpose and value, the differences between them and how to get to congruence and authenticity. The series is a lead in to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS.   Do we really need mission statements?  …

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ASSOCIATION MEMBERSHIP: Generational Differences in Your Audience

Do any of you connect life milestones with historical events as a way to keep track of your personal timeline? I think it was once Meredith, child #4, daughter #2, (2006?), was in college, that we finally realized that leaving cell phone messages were ineffective.  (And I thought giving them all cell phones would keep us connected!?) If we wanted timely …

3 WAYS GEN Y CAN HELP YOUR ASSOCIATION LEVERAGE INNOVATION

As a Gen Y, sometimes I feel I get caught in the middle of the spectrum between Gen X and Gen Y. I know how to dress for an interview; even better I know not to have my mom show up with me to the interview. I know to be 5-10 minutes early to work, and I know how to …

MOBILE CONTENT STRATEGY: A RECIPE FOR SUCCESS

 In our previous blog on mobile strategy, I made this statement: Your organization has a responsibility to deliver an equal content experience across all devices.  I’d like to correct myself and substitute the phrase “equal content” with “congruent content.”  The difference here is important.  “Equal content,” to me, means “the same content.”  “Congruent content” means consistent information about your products and …

THE WHY AND HOW OF MOBILE: A PLACE TO START

I’ve had my iPhone 4S for less than a year. I was a late comer to the mobile party, but now I don’t think I could survive without it. Convenience is one of the greatest benefits of the iPhone. The accessibility of Siri, e-mail, an iPod, a camera, GPS, mobile apps and websites all in one place is incredibly useful. …

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The Best Kept Secret to Online Success: The Daily Checklist

I DON’T HAVE ENOUGH HOURS IN MY WORK DAY FOR SOCIAL MEDIA! This statement is a lie. You have to decide if it’s important for your business to make time for social media, but it does not have to take 3+ hours a day. I’ve recently discovered that some of the secrets to effective social media marketing isn’t in how …

ASSOCIATION MEMBERSHIP: Tips for Recruiting Gen Ys and Why you Need To

I’m mildly embarrassed to admit that I did not have a clue about all this baby boomer, Gen X and Gen Y business until I started searching for content about association leadership, recruitment, membership, and etc. Then I found this great article, Net Gen and the Future of Social Media Marketing, which shed some light on what I believe about …