ASSOCIATION MEMBERSHIP: Tips for Recruiting Gen Ys and Why you Need To

I’m mildly embarrassed to admit that I did not have a clue about all this baby boomer, Gen X and Gen Y business until I started searching for content about association leadership, recruitment, membership, and etc. Then I found this great article, Net Gen and the Future of Social Media Marketing, which shed some light on what I believe about …

Leadership Inspires Loyalty

What inspires loyalty in a person?  What makes us root for the US Olympians and cheer for “the gold” in each and every event?  There are typically two options we have in trying to influence behavior: Manipulation and Inspiration. Many of the choices we make are motivated by fear, shiny objects and such, but only loyalty comes from being inspired. …