HOW TO USE TWITTER 4 BUSINESS

Friends partying on balcony

  I once heard someone compare the conversation on Twitter to that of a cocktail party—short interactions meant to make a quick impression.  Where’s the value in that? There may be more than meets the eye.  Consider some of these facts gathered by a recent survey released by Edison Research.  The full study of over 1,700 respondents is 49 pages …

Content Marketing: What Is It?

Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and now Content Marketing.  With all these marketing buzz words, one can easily become confused. (Apologies if I missed a few 🙂 ) What’s the difference?  Is there a difference?  Interestingly, there can be quite …

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Digital Marketing: 3 Things Dave Matthews Band Can Teach Us

Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing  for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena inBaltimore. I’m a huge DMB fan. Every time the band comes around the area, I make a point to attend his concerts. I …

ASAE #Tech12: Connecting Technology & Real Life

As CEO of an Industry Partner in ASAE, sales doesn’t come easily to me. I’m not comfortable with being promotional.  So when I attended the annual conference in Dallas, I struggled with engaging attendees in conversation.  It wasn’t until the last day of the conference that I realized it wasn’t about me but about finding out what attendees were struggling …

Twitter: 6 Tips for an Effective Strategy

Have you just started out on twitter? Or have you been on twitter, but never really developed a strategy? Figuring out when, how, and what to tweet can be quite a daunting task… I know that it was for me. The thing is that everyone is different, and there is no overall “perfect” twitter posting strategy. What I can share …

The Marketing Persona: 4 Benefits of Using a Persona

I was thinking about how teams prepare to play each other during March Madness. All of them use scouting reports that outline the unique ways a team likes to play. The reports are fairly basic, but some details can stand out for a coach, such as information that a specific player only likes to go to his or her left. …

New Relationship Marketing: Interview With Mari Smith – Part 2

This is our second of two posts from our interview of Mari Smith about her latest book: The New Relationship Marketing. In Part II, we asked Mari these questions: Can you speak to us more about surrounding yourself with the right connections? What are some of the biggest mistakes businesses make today regards social technologies online and offline? Do you …

5 TIPS TO MAKING YOUR WEBSITE SOCIAL MEDIA SAVVY

Strategic branding and web design are very important for businesses. Social media has changed the way brands relate to their audience and potential clients. As brands consider revamping their websites, we interviewed our web designer, Will Rabil, for some suggestions on how to make your website stand out in social media. To re-cap, here are the key points that Will …

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VIDEO BLOGGING: 4 THINGS TO GET YOU STARTED ON YOUTUBE

When I was a kid, I really wanted a video camera. I wanted to make home movies, and a chance to tell my audience important things, funny things, or to just plain show off my creative talents. I had high hopes of being selected for America’s Funniest Home Videos. While my parents didn’t agree with my need for a video …