With the increased use of smart phones, consumers browse the Internet, use Facebook and Twitter, and generally spend more time on their mobile devices. In Social Media, it is becoming a pressing issue for brands to consider going mobile. For small businesses, it may in fact be their biggest challenge. We interviewed our web designer, Will Rabil to help us …
SOCIAL MEDIA ETIQUETTE: MINDING YOUR P’S AND Q’S
June is the month for graduations. While that may be a proud moment for students and parents alike, the real fun is in the graduation party. Remember how you received many gifts from friends and relatives? To show your gratitude you may have hugged, kissed, or thanked them for their generosity. The next day your mom handed you a list …
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4 SECRETS TO MASTER THE USE OF TWITTER LISTS
I wouldn’t categorize myself as a Type A or OCD personality, but I might come close. I like to write lists to help keep myself organized, to make sure I don’t forget something when I go on vacation, and because I can easily retrace my steps if I need to. In social media, using Twitter lists keeps me from taking …
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Time Management: 4 Secrets to Social Media Success
Holt used to be the editor of Rolling Stone , which is a pretty good gig now and was a great one when he did it in the 1990s. “When I compare my job then to what editors do now, it’s as if all we did was sit around in a tweed jacket, suck on a pipe, and think about …
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CONTENT MARKETING: 9 WAYS TO RECYCLE
Remember senioritis and writers block? Most of us have not suffered from these since college. However, with the progression of business blogging as a tool for marketing, writing as a skill is becoming much more important. Do you struggle with content? Here are 9 ways to stop the writer’s block and recycle information you’ve already created. 1.) Make a Video …
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THE EMAIL NEWSLETTER: KEEPING THE CONVERSATION GOING
Email is not dead. In fact, it is the foundation of any effective social media strategy. Your email list is proprietary, portable and your personal platform for keeping your business top-of-mind to your audience. Your potential clients are scattered all along the buying cycle time line. That’s why it’s important to understand how to use email as a way to …
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6 QUESTIONS TO SOLIDIFY YOUR SOCIAL MEDIA STRATEGY
“What gives you that hummingbird feeling” is constantly being asked in rehearsals with my dance company DEVIATED THEATRE. As we rehearse for the premiere of our new show at the Kennedy Center, we are all learning to embody the traits of the hummingbird. Hummingbirds move with a purposeful sense of urgency to pollinate many plants and flowers. They give first …
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5 KEY STRATEGIES TO NAVIGATE THE TWITTERVERSE
I was a late-comer to the Twitterverse. In fact, at first I refused to learn how to Tweet, until a good friend of mine set up the account for me. Even then I was reluctant to use it, but kept the account open just in case. I simply did not see the point. I wondered who cared about I had …
B2B Branding with Social Media: 5 Keys to Success
There is a wealth of information on how to engage your fans and consumers via social media. Good examples of businessess doing it best can be found in this list of Top 10 Consumer Brands on Social Media While the truth is that these brands are doing something right, and certainly flourishing, I keep asking myself: So what if my …
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FOUR MISPERCEPTIONS ABOUT SOCIAL MEDIA
Have you jumped on the Social Media bandwagon yet? The early-adopters have been touting it as a less expensive way to market. After all, you won’t be spending money on paper, printing and postage. And a lot of the stuff that’s out there is fairly DIY. (Social media speak for do-it-yourself.) But I think we need to stop and take …