CONTENT MARKETING: STILL KING

Do you blog for your business? Are you on multiple social networks, curating content and engaging your customers? If so, you’re on the right track, according to the latest statistics. It can feel a bit lonely at times, but don’t give up. For those of you who haven’t jumped on board, there’s never been a better time! Content Marketing: What …

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Pinterested?

Have you noticed the craze over Pinterest? Honestly, I had heard about it long before I ventured to check it out. Once I did, though, I was immediately hooked. In a day and age where everything is about individual identification and self-expression, Pinterest is at the forefront of this in the online world. What is Pinterest? Great question! Many people …

Social Media Lessons Learned: Measure and Repeat

In the previous two posts we talked about the importance of planning and gave some directions about simplifying your execution processes for your social media.  Now let’s take a look at metrics, what and how to measure. Lesson #1: Metrics Matter Please take note. I didn’t say knowing which metrics to measure matters.  That will become evident over time. Just …