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Pinterested?

Have you noticed the craze over Pinterest? Honestly, I had heard about it long before I ventured to check it out. Once I did, though, I was immediately hooked. In a day and age where everything is about individual identification and self-expression, Pinterest is at the forefront of this in the online world. What is Pinterest? Great question! Many people …

Social Media Lessons Learned: Measure and Repeat

In the previous two posts we talked about the importance of planning and gave some directions about simplifying your execution processes for your social media.  Now let’s take a look at metrics, what and how to measure. Lesson #1: Metrics Matter Please take note. I didn’t say knowing which metrics to measure matters.  That will become evident over time. Just …

Social Media Lessons Learned: Execution Simplified

Planning is the critical first step to social media success. Now that you’ve got your plan, how do you execute it effectively? Excellence in Execution There are lots of new and shiny tools out there.  How do you decide which is the best fit for you?  Like anything, there’s no true “one size fits all.”  However, developing a list of …

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SOCIAL MEDIA LESSONS LEARNED: PLANNING

Social Media Lessons Learned! Am I the only one, or did you feel like the last year just flew by?  It seemed like such a challenge most days just to ‘keep up.’  I kept thinking how nice it would be to have an hour to just sit and “think” about things.  I finally took some time between Christmas and New Year’s …

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2012 STRATEGY: WHAT’S YOUR ‘ONE’ WORD?

Chris Brogan does it.  So does Mari Smith.  Rather than write a post on trends, predictions for the new year or the best of 2011, I’d like to challenge you to simply pick ONE WORD to envision what you’d like to accomplish in this new year.  In the past, I was pretty intimidated by the idea of setting goals of …

New Relationship Marketing: Interview With Mari Smith – Part 2

This is our second of two posts from our interview of Mari Smith about her latest book: The New Relationship Marketing. In Part II, we asked Mari these questions: Can you speak to us more about surrounding yourself with the right connections? What are some of the biggest mistakes businesses make today regards social technologies online and offline? Do you …

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SOCIAL MEDIA PHILANTHROPY: “HER AIM IS TRUE”

“Storytellers broaden our minds: engage, provoke, inspire, and ultimately, connect us.” –Robert Redford I like to think I’m a person who sees the glass half full.  I’ve always been intrigued by obstacles and how a simple mind shift can reveal possibility and the path to success.  Oftentimes that mind shift requires creative problem-solving and a willingness to take risks.  Isn’t that …