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2012 STRATEGY: WHAT’S YOUR ‘ONE’ WORD?

Chris Brogan does it.  So does Mari Smith.  Rather than write a post on trends, predictions for the new year or the best of 2011, I’d like to challenge you to simply pick ONE WORD to envision what you’d like to accomplish in this new year.  In the past, I was pretty intimidated by the idea of setting goals of any kind.  And I certainly didn’t want to put anything down on paper, because that would mean I would be accountable. What I like about the ONE WORD concept is that it can apply on so many different levels—business, personal, family, etc.  So the likelihood of meeting your goal, on multiple levels, is pretty much guaranteed.  I like those odds!

LOOKING BACK

The past year has been full of challenges and new ideas for all of us.  The major thrust of my time has been involvement in a social media training and mentoring program with Mari Smith, author of the book, The New Relationship Marketing.  At Slice we’ve expanded our social media efforts and added social media consultancy as another of our extended services.

As the year progressed, I became aware of a growing personal sense of “overwhelmedness” that I also heard repeated by many others—friends, clients, vendors, family members and even strangers.  With an online world that connects us 24/7, it’s easy to think we NEED to be connected all the time or we will miss some great opportunity.

So when the end of the year came around and we were looking back to reassess what worked, what didn’t and what needed to change, we were specifically looking to find something that would bring balance and focus back to our lives and our business.

As my VIP mentoring program with Mari was winding down, she challenged us to choose ONE WORD as our goal for the New Year. Looking back over the year, like so many others, we were really affected by the passing of Steve Jobs. As creatives and marketers, as well as iPhone, iPad and Mac computer users, it was astounding to realize how subtly his creative “force” had permeated our world at work and at play.  From early on, Slice’s President Dick, had been impressed with Jobs’ creative genius, the intuitiveness of the Mac OS and the simplicity of his design.  I remember him being very upset when Steve left Apple and really excited when he returned in 1996.

Last month, Dick read Jobs’ biography, Steve Jobs by Walter Isaacson. What captured Dick’s attention was Jobs focused drive to simplify everything in work and in life: design, technology and the user’s experience of technology.

LOOKING FORWARD

As we continued to talk that ONE WORD seemed to rise to the top and reveal itself—SIMPLIFY.  There are many ways that the word can be applied to business and to life.  We already see the possibilities as we review and renew our business goals and strategies.  One obvious application is to look at our strategic processes for branding, marketing, design and social media and improve their efficiency and outcomes.  That’s a distinct benefit to you, our customers.  Time management is another area of attention.

Systematic improvements in collecting, processing, organizing, reviewing and doing our work will also be a benefit to you.  But I’m sure, by deliberately giving attention to this ONE WORD, there will be ways, through the year that “all manner of new opportunities and experiences (will) show up.”

It’s going to be a great year!  What ONE WORD will you (have you) chose(n)?  How may we serve YOU?

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Comments 2

  1. This design is steller! You most certainly know how to keep a reader entertained.
    Between your wit and your videos, I was almost
    moved to start my own blog (well, almost…HaHa!
    ) Excellent job. I really loved what you had to say, and more than
    that, how you presented it. Too cool!

    1. Tara(h?), thanks for your kind words. Being a creative firm, design is what we do. Glad you like it. We do offer a downloadable “how to” guide for blogging if you sign up. Great ste-by-step workbook, so you have a PLAN for what you’re doing. ~k

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