Romancing Customers with Compelling Content

I can picture in my mind’s eye the exact moment I met my husband. It was love at first sight, really.  While his good looks and towering height certainly made an impression, I was ensnared by his charm, kindness, carefree attitude, and unrelenting inquisitiveness. Within days of first meeting, I was talking excitedly with him about my first significant job …

$97 to Celebrate 97 Years

I am a child of the 60’s and proud of it! The 60’s were a time of innovation, challenging authority and pushing the envelope.  We are the original “outside of the box,” “cutting edge” generation! That independent spirit was important to me, as a young girl with her whole life ahead of her.  The women’s liberation movement of the 60’s …

Tech13 via Twitterverse: Day 1

I was really bummed that I couldn’t attend the ASAE Tech13 conference last week. However, if my engagement on Twitter has done nothing else, it has taught me the power of the hashtag(#Tech13). I chose 7 colleagues that I knew would be tweeting pretty regularly, and followed their feeds closely last Wednesday and Thursday. What follows is a curation of …

10 SEO Tips to Enhance Your Content Marketing Strategy

  Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water. Not hard to agree with that position! So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, and Trends—North America Report 91% …

ASAE: In Honor of Women Luncheon

  How do you define an exemplary leader?  My own experience has taught me that leadership style is a very individual thing.  Effective leadership inspires us and sets a standard for us to aspire to. Yesterday, at the Fairmont Hotel in DC, the American Society for Association Executives (ASAE) held a luncheon and awards ceremony, “In Honor of Women,” to …

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Millennials: The Economic Engine of the Future

The wedding is just over 5 weeks away. After marrying 3 sons off in the last three years, I FINALLY get to play the role “Mother-of-the-Bride!” As the parent of 5 millennials, it’s easy to identify with the stereotypes of this younger generation as entitled, spoiled and non-committal. Wedding planning is a great microcosm to see these characteristics at their …

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Y-Size: Getting Gen Y to Work For You (And Stay a While)

  I am always updating my resume. When I look at it, I think, “Wow! Either I have no sense of loyalty to some of these companies, or I am a jack of all trades!”  In fact, I have 2 resumes. One is for teaching and performing dance, while the other is for social media marketing. As a member of …

Brand Congruence: WHY Mission and Vision

Last in a series exploring mission vision & brand congruence. For more info, register for our FREE webinar presentation on Wednesday, March 20, at 10 AM—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS.   “Congruence: n. agreement, harmony” Have you ever stood in the grocery store line, picking up items to make a favorite family dinner and had the cashier try to …

Mission and Vision: HOW Mission Statements

This is the fourth in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS.  .   For my children, the searing memory of the Twin Towers of New York collapsing will define a part of their personal history. I remember that when Kennedy was …

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Vision and Mission : WHY Vision Statements

This is the third in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS.  .  Today we’re talking about WHY vision statements, manipulation vs inspiration and setting expectations… There were two stonemasons working on the exterior walls of a building in medieval Europe.   A …