Tech13 via Twitterverse: Day 1

Tech13 Slide Key-IT-Questions

Picture credit — @BillSheridan

I was really bummed that I couldn’t attend the ASAE Tech13 conference last week. However, if my engagement on Twitter has done nothing else, it has taught me the power of the hashtag(#Tech13). I chose 7 colleagues that I knew would be tweeting pretty regularly, and followed their feeds closely last Wednesday and Thursday. What follows is a curation of posts from their feeds on Wednesday. Next week’s blog will focus on day 2. A full list of individuals “quoted” below are listed at the end of this blog.

ASAE used a new approach at the Tech13 conference this year. They created 5 Tracks: CEO, CIO, Mobile, Technical and Content. There were even 5 different keynotes depending on the track you were following! Reggie Henry, ASAE CIO, explained that the tracks were “intended to help attendees focus their energy.” One comment I found in the feed said, “Loving the Pathways concept—kudos to ASAE for bringing CEO’s into the tech convo.”

The following tweets are organized according to the tracks the participants were attending. Occasionally a tweet was unclear which track they were associated with, so I organized the tweets as best I could. Essentially each quote is a tweet. There’s a mix of opinion and presentation content. Regardless, there’s a lot of good points for discussion …

CEO Track: Tech13

CEO Pathway Thought Leader: John Mancini, president & CEO, Association for Information and Image Management International (AIIM)

“How many of you are tired of going to technology conferences and talking about social media?”
“How is your performance judged?”
“Organizations must think flat and agile, not hierarchical and slow”
“The key is having systems/processes in place that help us take advantage of great change”
“We need to rethink what our people need to do their jobs every day. Case in point—AMS”

Key IT questions for today’s CEO’s (from pic above)

  1. How do we manage the RISK of growing volumes of content?>>How do we set up a strategy for information governance?>>How do we automate records management and e-discovery?>>What should we do about controlling mobile and social information?
  2. How do we TRANSFORM our content-intensive business processes?>>How can we improve and automate how we manage content and our business processes?>>How can we get rid of paper?>>What role should SharePoint play in our strategy?
  3. How do we use content to better ENGAGE customers, employees and partners?>>How should we manage cloud content stored in SaaS applications?>>How should we manage web content?>>How can we drive new forms of collaboration in our organization?
  4. How do we get any business INSIGHT out of all the information we are gathering?>>How should our information be structured and organized?>>How can we use technology to get value out of our digital landfills?>>How do we make information easier to find?

CIO Track: Tech13

CIO Pathway Thought Leader: Dion Hinchcliffe, chief strategy officer, Dachis Group

“We’ve come a long way since the 80’s. Less building IT, more managing”
“35% of American homes don’t have internet, but almost everyone (~95%) have a phone”
“We all have access to feeds—Twitter, etc. Danger of information age: Count opinion as information”
“The role of CIO’s is shifting big time”
“Biggest challenges are not Tech probs but collaboration problems: Information, mktg, digital, customer, financial (CIO, CMO, CDO, CCO, CFO)”
“Our challenges aren’t technical, they’re about how people work together”
“CIOs need to stop being Dr NO”


Tech 13 Slide—Leadership Mindsets

Picture credit — @pinnovation

Leadership mindsets via @pinnovation: (from pic above—which one are you?)

Strategic legitimacy
Situated stewardship
Digital ubiquity
Informed empathy
Network thinking

“RASCI model rocks for content discussions” [R=Responsible, A=Accountable, S=Supportive, C=Consulted, I=Informed] “RASCI Matrix—who’s responsible for what”
“We need to make sure assns are in position to be flexible to the idea of what’s coming next”
“Innovation via IT is only going to accelerate in the next 10 years”
“Most of us don’t have big data, rather we have complex data and need ways to understand it better”
“The key is no longer how well someone writes code, it’s how well they tie IT to the business”

CONTENT Track: Tech13

Content Pathway Thought Leaders: Kristina Halvorson, owner, Brain Traffic and Karen McGrane, founder, Bond Art & Science

“Content management is a super-messy complicated process”
“Comparing towers of trash in movie WALL-E to what’s on websites”
“How is it that we have allowed our content, our intranets…to become so full of junk—irrelevant”
“Website shouldn’t be a glorified brochure, rather produce content that meets member’s needs”
“No one in charge of your website content? Your journal has a managing editor, why not your website?”
“Responsive design won’t fix your content problem”
“Content strategy=planning and creating useful, usable content”
“The goal is not a new CMS or widget but to provide value for the reader”

Tech13 Slide—Content Strategy

Picture credit — @karenmcgrane

Content Marketing Components: (from pic above)

  1. Content strategy is defined as the hub of social media marketing, content management and information architecture
  2. Social media marketing, content management and information architecture are managed and influenced by your marketing & technology departments as well as user experience

“Content strategy is not WHAT but WHY and HOW”
“Content strategy starts with member/user research”
“What are your known audience needs? Assumptions will kill your website”
“Think of content as more than just output: doorway, service, opportunity, Make it work for you AND your members.”
“Big takeaway—content strategy isn’t technically difficult, it’s emotionally difficult”
“A good content strategy is going to make some people mad”
“Don’t do more content, do BETTER content”
“COPE—Create one, Publish Everywhere”

TECHNICAL Track: Tech13

Technical Pathway Thought Leader: David Coriale, MBA, president, DelCor Technology Solutions

“Associations have champagne tastes but beer budgets”
“Data is now doubling every 2 yrs; expected to double every 3 mos by 2020”
“Great phrase—the Amazoning of expectations. People expect things to work like on Amazon”
“The pressures of customization are weighing on IT staffs, who want to standardize”
“Million dollar ? How do we manage IT when business is more and more in the driver’s seat?”
“Technology does not create business processes”
“How do IT people get the rest of the org to see the as idea people, not just get-it-done workers?”
“Via poll–IT professionals say the are lacking clear objectives from leadership”
“IT prof’ls no longer “order takers.” Mature orgs are learning to work together with IT to shape what the org wants”
“Audience comment—Technology isn’t something that supports, but something that drives”
“Many companies offer cloud discounts to 501(c3) orgs. MicroSoft good example”
“Interesting—One org switched to cloud in single weekend, another doing long-term phased approach”
“Data ownership a big issue with cloud, but so is not having to deal with a server room crisis”
“Lock-in capability—If you go to a cloud, know your “exit costs” in the even you need to switch providers”
“Rent, not buy. Configure, don’t customize”

MOBILE Track: Tech13

Mobile Pathway Thought Leader: Herbert Lindo, director of mobility applications consulting, AT&T Mobility

“We are a nation of innovation”
“If we don’t try new things every year, we’re going away”
“Digital engagement is the hottest topic yet still maturing”

Tech13 Slide—Mobile

Photo credit — Herbert Lindo

“You have to ask, ‘What can be done strategically to take business to that next level?'”

What does our enterprise wireless plan look like? Can we save $$ there?
Is our website responsive?
Business Strategy
How can we optimize and monetize our annual conference mobile app to grow attendance and revenues?

“71% of CEOs see tech change as #1 external force to most impact their org over next 3-5 yrs”
“Only 1 in 10 CIOs are willing to be revolutionary in this era of great change”
“Millennials (staff & members of the future) not only demand digital and social, they demand speed”
“FB post—if you don’t give millennials what they need at your org, they may go and start their own”
“Making sense of mobile starts with understanding how to build out the ecosystem”
“Nearly ½ of the workforce today have a tablet—looking around the room less than 10% have laptops here”
“How many of you own tablets?” Every hand goes up. Is your organization mobile ready?”
“Spend 90% of analytics budget on people, 10% on technology”
“ACE hired a data architect—someone 100% focused on data at a high level over all projects”

Try bringing one of these topics into a staff meeting and see what kind of conversation this generates. There’s a lot of meat here.

Credit to the following Twitter peeps for their succinct postings:
@ErnieSmithAN, @RvanHilst, @ChatterBachs, @JamieNotter, @ThadLurie, @MaddieGrant @BillSheridan, @halvorson, @dionhinchcliffe, @ReggieHenry, @jmancini77, @karenmcgrane, @dcoriale, @HighRoadsol, @cmaer, @Satovich, @garyshapiro, @rshonerd @DanIsrael, @adriennebryant, @TheWebMan, @carriehd, @TobinConley, @andreaholovach, @NRLeslie, @billwalker7, @piewords, @MSpinosa

Leave a Reply

Your email address will not be published. Required fields are marked *