How to Deliver Epic Content

© Thinkstock Collection Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit. In part 1, I reviewed how to create compelling and audience-focused content. We …

Tech13 via Twitterverse: Day 1

I was really bummed that I couldn’t attend the ASAE Tech13 conference last week. However, if my engagement on Twitter has done nothing else, it has taught me the power of the hashtag(#Tech13). I chose 7 colleagues that I knew would be tweeting pretty regularly, and followed their feeds closely last Wednesday and Thursday. What follows is a curation of …

Editorial Calendar: Content Marketing Step 4

I’ve always dreamed of just getting into the car with a wad of cash and setting off on a vacation with no particular destination in mind. A serendipitous foray like that sounds like the perfect vacation. But would you do that with your marketing efforts? I bet not! CONTENT MARKETING OVERVIEW When we started this series, we said that there …

Content Marketing: What Is It?

Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and now Content Marketing.  With all these marketing buzz words, one can easily become confused. (Apologies if I missed a few 🙂 ) What’s the difference?  Is there a difference?  Interestingly, there can be quite …

Storytelling: The (Marketing) Tie That Binds

  Who’s the storyteller in your family?  We all have at least one.  Growing up, my dad’s mom, “Grammie,” was the storyteller in our family.  She worked as a waitress at Howard Johnson’s on the PA Turnpike for over 35 years.  A widow at a young age, with a limited education and three small boys to raise, she saw her …

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Millennials: The Economic Engine of the Future

The wedding is just over 5 weeks away. After marrying 3 sons off in the last three years, I FINALLY get to play the role “Mother-of-the-Bride!” As the parent of 5 millennials, it’s easy to identify with the stereotypes of this younger generation as entitled, spoiled and non-committal. Wedding planning is a great microcosm to see these characteristics at their …

Associations, Are You Talking to Me?

I’ve been waiting to see if some of the associations that I’m interested in would reach out to me first. Why? I’d rather spend the money on a weekend get away or dinner at my favorite restaurant, unless you can convince me of the value of membership in your association. I love to read posts by XYZ University’s Shannon Neeser. …

Brand Congruence: WHY Mission and Vision

Last in a series exploring mission vision & brand congruence. For more info, register for our FREE webinar presentation on Wednesday, March 20, at 10 AM—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS.   “Congruence: n. agreement, harmony” Have you ever stood in the grocery store line, picking up items to make a favorite family dinner and had the cashier try to …

MOBILE CONTENT STRATEGY: A RECIPE FOR SUCCESS

 In our previous blog on mobile strategy, I made this statement: Your organization has a responsibility to deliver an equal content experience across all devices.  I’d like to correct myself and substitute the phrase “equal content” with “congruent content.”  The difference here is important.  “Equal content,” to me, means “the same content.”  “Congruent content” means consistent information about your products and …