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CONTENT MARKETING: 9 WAYS TO RECYCLE

Remember senioritis and writers block? Most of us have not suffered from these since college. However, with the progression of business blogging as a tool for marketing, writing as a skill is becoming much more important. Do you struggle with content? Here are 9 ways to stop the writer’s block and recycle information you’ve already created. 1.)   Make a Video …

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THE EMAIL NEWSLETTER: KEEPING THE CONVERSATION GOING

Email is not dead. In fact, it is the foundation of any effective social media strategy. Your email list is proprietary, portable and your personal platform for keeping your business top-of-mind to your audience. Your potential clients are scattered all along the buying cycle time line. That’s why it’s important to understand how to use email as a way to …

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6 QUESTIONS TO SOLIDIFY YOUR SOCIAL MEDIA STRATEGY

“What gives you that hummingbird feeling” is constantly being asked in rehearsals with my dance company DEVIATED THEATRE. As we rehearse for the premiere of our new show at the Kennedy Center, we are all learning to embody the traits of the hummingbird. Hummingbirds move with a purposeful sense of urgency to pollinate many plants and flowers. They give first …

YOUR BLOG: 12 REASONS TO USE WORDPRESS’ SCRIBE PLUG-IN FOR SEO

Recent research by MarketingProfs and Junta42 shows that as many as 51% of corporate marketers have blogs and are using them.  According to Mike Stelzner of Social Media Examiner, companies with a business blog attract 55% more website visitors than non-blogging companies.  SEO (Search Engine Optimization) is a hot topic for any business launching or publishing a blog.  In Vertical …

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5 KEY STRATEGIES TO NAVIGATE THE TWITTERVERSE

I was a late-comer to the Twitterverse.  In fact, at first I refused to learn how to Tweet, until a good friend of mine set up the account for me. Even then I was reluctant to use it, but kept the account open just in case. I simply did not see the point. I wondered who cared about I had …

FACEBOOK CHANGES: FOR BETTER OR WORSE?

I can remember where I was when it happened.  Sitting at my desk late Thursday afternoon, I got an email from Hyper Alerts that someone had commented on our sliceworks page.  We had just signed up for this new service a week before and had shared a post about this missing feature on Facebook business pages. I was wrapping up …

B2B Branding with Social Media: 5 Keys to Success

There is a wealth of information on how to engage your fans and consumers via social media. Good examples of businessess doing it best can be found in this list of Top 10 Consumer Brands on Social Media While the truth is that these brands are doing something right, and certainly flourishing, I keep asking myself: So what if my …

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FOUR MISPERCEPTIONS ABOUT SOCIAL MEDIA

Have you jumped on the Social Media bandwagon yet? The early-adopters have been touting it as a less expensive way to market. After all, you won’t be spending money on paper, printing and postage. And a lot of the stuff that’s out there is fairly DIY. (Social media speak for do-it-yourself.) But I think we need to stop and take …

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WEBSITE DESIGN: FORM FOLLOWS…WHAT’S THAT AGAIN?

Image via Wikipedia Is web design is at a crossroads? After reading an article last week in the Washington Post on redesigning Facebook, I began to wonder about this question in new ways as it relates to our technology sensitivities. What makes for good web design? (I won’t veer off on the design in our lives question.) Does good design …

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RELATIONSHIP MARKETING: A CONVERSATION ABOUT ENGAGEMENT

For the first 16,000 years, we were mainly an agrarian society.  Over the next 200 years we became industrialists and entrepreneurs.  In the last 50 years we’ve become focused on information and technology.  Today, the age of relationship is upon us and the heart of relationship marketing is engagement. Engagement: What Does That Look Like? In his most recent book, …