Who would have guessed that this would be our 100th blog post? When I saw the numbers in the 90’s a few months ago, I could hardly believe it. We decided to use this post to highlight the newest of our social networks—The unveiling of our Pinterest account! Why Pinterest? One of my own arguments AGAINST Pinterest initially was that …
Psychographics: 4 Pointers for Content Marketing
If you plan on expanding your business through your marketing, and I know you do, then you need to know about psychographics. At first blush, the word itself sounds like something a serial killer might develop in a darkroom, but it is nothing so ominous as that. In marketing terms, psychographics are a collection of data regarding the behavior of …
Members: Josh Holloway & Intelligence Teach Us About Choices
We have a core group of about 8 TV series that we follow regularly. Three of those shows, Person of Interest , Almost Human and Intelligence , each raise some very challenging moral questions focused around technology and it’s double-edged role as a both good and evil. The newspaper is full of stories that present moral dilemmas—the NSA and the constitutionality of …
Storytelling: The (Marketing) Tie That Binds
Who’s the storyteller in your family? We all have at least one. Growing up, my dad’s mom, “Grammie,” was the storyteller in our family. She worked as a waitress at Howard Johnson’s on the PA Turnpike for over 35 years. A widow at a young age, with a limited education and three small boys to raise, she saw her …
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Millennials: The Economic Engine of the Future
The wedding is just over 5 weeks away. After marrying 3 sons off in the last three years, I FINALLY get to play the role “Mother-of-the-Bride!” As the parent of 5 millennials, it’s easy to identify with the stereotypes of this younger generation as entitled, spoiled and non-committal. Wedding planning is a great microcosm to see these characteristics at their …
Gen Y: Retention and Loyalty
Our daughter was recognized as an Outstanding Scholar recently at her university and I was truly touched with the intimacy of the ceremony and recognition given to each student. But what blew me away was the tribute to the educators and influencers that helped motivate each student to achieve such a high level of excellence. As an educator myself, I …
Associations, Are You Talking to Me?
I’ve been waiting to see if some of the associations that I’m interested in would reach out to me first. Why? I’d rather spend the money on a weekend get away or dinner at my favorite restaurant, unless you can convince me of the value of membership in your association. I love to read posts by XYZ University’s Shannon Neeser. …
Brand Congruence: WHY Mission and Vision
Last in a series exploring mission vision & brand congruence. For more info, register for our FREE webinar presentation on Wednesday, March 20, at 10 AM—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. “Congruence: n. agreement, harmony” Have you ever stood in the grocery store line, picking up items to make a favorite family dinner and had the cashier try to …
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Vision and Mission : WHY Vision Statements
This is the third in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. . Today we’re talking about WHY vision statements, manipulation vs inspiration and setting expectations… There were two stonemasons working on the exterior walls of a building in medieval Europe. A …
Digital Marketing: 3 Things Dave Matthews Band Can Teach Us
Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena inBaltimore. I’m a huge DMB fan. Every time the band comes around the area, I make a point to attend his concerts. I …
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