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ASSOCIATION LEADERSHIP: HAVE YOU LOST YOUR WHY?

A few years back, I knew I needed to step up my commitment to regular exercise. I decided that what would motivate me to exercise consistently would be to enroll in a class, so I could enjoy the challenge while getting to know some other women with the same goals. As I have gotten to know these ladies over time, …

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WEBSITE DESIGN: FORM FOLLOWS…WHAT’S THAT AGAIN?

Image via Wikipedia Is web design is at a crossroads? After reading an article last week in the Washington Post on redesigning Facebook, I began to wonder about this question in new ways as it relates to our technology sensitivities. What makes for good web design? (I won’t veer off on the design in our lives question.) Does good design …

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Brand Position: Promises, Promises

“Promises are like babies: Easy to make, hard to deliver”—unknown “It’s not about pop culture, it’s not about fooling people, and it’s not about convincing people that they want something they don’t.  We figure out what we want.  And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going …