Graphic design and Color are again transforming the internet marketing space. You may have noticed that white and plain backgrounds have dominated the website and smartphone visual horizon for awhile now. Apple was the first to go in that direction and for good reason. The clean, white, sparse approach differentiated them. Then the tech competition said we want to look …
Why Hire Slice Works for Your Campaign Marketing Solutions?
What Do We Do? At Slice Works, we are committed to helping your business achieve maximum success. Our campaign marketing solutions are specifically tailored to your brand and message. Our ultimate goal is to help you “cut through the crowd” and stand out. This is becoming increasingly hard to do in today’s age. Pop Quiz First, ask yourself a few …
The Top 10 Inbound Marketing Myths That Deserve Your Attention
There are many misconceptions when it comes to Inbound Marketing. It’s time to set the record straight and debunk some fallacies surrounding this heavy hitter in image management. Here are our top 10 inbound marketing myths. 1) Inbound Marketing is just another term for SEO Inbound marketing is all about organically increasing sales via traffic, as opposed …
Final Concept Board
The beauty of the big reveal here is that you’ve watched the final concept develop all through this process. You’ve given input, adding and taking away. The inspiration boards at the previous stage have shown you what’s possible. We’ve given you a platform that allows for levels of decision-maker input. You’ve participated in shaping a solution that you can get …
Let the Fun Begin!
Now the real fun begins! Internally, we determine two different visual directions or themes for your project. Two different designers are responsible for two contrasting paths. At this point, each designer begins exploring typography, inconography, photography and color, pulling together a combination of visuals that will suggest or foreshadow the focus word and messaging. This board is not a layout …
Campaign Development Process: Solutions
Enough questions! You’re looking for answers. These are beginning to evolve in Step III. Our solutions board tells you “here’s what we recommend.” At this stage we identify what your differentiator is—your USP (Unique Selling Position). This is important, because it becomes the focus of your messaging and answers member, donor, and client questions like, “What’s In It For Me?” …
Campaign Development Process: Discovery and Diagnostics
Have you ever just gotten into the car and begun to drive, not sure of your destination? Sounds like fun. Would you do that for a family vacation, with three kids in tow? Of course not!! Do you know how many businesses and organizations do exactly that? They make plans for a business launch or marketing campaign without deciding what their goals …
Marketing Campaigns: What’s Your Learning Style?
Which are you—right brain or left brain dominant? Do you know? I always get the two confused! Based on the theory of the structure and functions of the brain, psychologists tell us that the two sides of the brain control two different “modes” of thinking. These are reflected in the two predominant learning styles most people operate under. The …