Are All Social Media Platforms Created Equal?

friends on social media platforms

What are the best social media platforms for your business? Are all platforms created equal? Can they all be utilized by any type of company or business, big or small? We spoke with Barney Cohen, President of Business 360 Northwest and Deborah Sweeney, CEO MyCorporation. Both Barney and Deborah have strong opinions on this subject, and a lot of experience to back it …

eCommerce Social Media: 4 Trends for 2017

Shopping Online

Frank Capra once said “Don’t follow trends, start trends”. This is sound advice. However, in the social media world, staying on top of current trends is vital to a successful eCommerce online presence. Social media trends are ever-changing. What dominates the social media scene in 2017?  Here’s what a few pros had to say: “I see ecommerce brands investing a lot more …

Social Media Strategy: Three Key Questions for Success

tree of communications

Strategy and measurement are often cited as the two biggest challenges facing social media marketers. They are also considered the two core elements to a successful social media strategy! To build a successful social media strategy, you need to focus on these three questions: what are you trying to achieve? who are your customers? what is your competition doing? Understanding …

Content Marketing: What Is It?

Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and now Content Marketing.  With all these marketing buzz words, one can easily become confused. (Apologies if I missed a few 🙂 ) What’s the difference?  Is there a difference?  Interestingly, there can be quite …

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Millennials: The Economic Engine of the Future

The wedding is just over 5 weeks away. After marrying 3 sons off in the last three years, I FINALLY get to play the role “Mother-of-the-Bride!” As the parent of 5 millennials, it’s easy to identify with the stereotypes of this younger generation as entitled, spoiled and non-committal. Wedding planning is a great microcosm to see these characteristics at their …

Gen Y: Retention and Loyalty

Our daughter was recognized as an Outstanding Scholar recently at her university and I was truly touched with the intimacy of the ceremony and recognition given to each student.  But what blew me away was the tribute to the educators and influencers that helped motivate each student to achieve such a high level of excellence. As an educator myself, I …

Digital Marketing: 3 Things Dave Matthews Band Can Teach Us

Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing  for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena inBaltimore. I’m a huge DMB fan. Every time the band comes around the area, I make a point to attend his concerts. I …

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Social Media: From Overwhelm to Overcome

Do you feel like every time you get comfortable with one social media platform another one goes viral? There are so many different networks to be on: Facebook, Twitter, LinkedIn, StumbleUpon, Pinterest, Google+, E-mail…etc. How do you find the time to learn all the effective ways to market in each one of those spaces? Will you even be good at …

Social Media Lessons Learned: Measure and Repeat

In the previous two posts we talked about the importance of planning and gave some directions about simplifying your execution processes for your social media.  Now let’s take a look at metrics, what and how to measure. Lesson #1: Metrics Matter Please take note. I didn’t say knowing which metrics to measure matters.  That will become evident over time. Just …