Social Media Lessons Learned: Execution Simplified

Planning is the critical first step to social media success. Now that you’ve got your plan, how do you execute it effectively? Excellence in Execution There are lots of new and shiny tools out there.  How do you decide which is the best fit for you?  Like anything, there’s no true “one size fits all.”  However, developing a list of …

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SOCIAL MEDIA LESSONS LEARNED: PLANNING

Social Media Lessons Learned! Am I the only one, or did you feel like the last year just flew by?  It seemed like such a challenge most days just to ‘keep up.’  I kept thinking how nice it would be to have an hour to just sit and “think” about things.  I finally took some time between Christmas and New Year’s …

LINKEDIN BUSINESS PAGES: THREE NEW FEATURES

Are you on LinkedIn? LinkedIn is the business network of choice for busy professionals. Did you know that LinkedIn also has business pages? The average household income of LinkedIn members is $109,000. Also, 45% of LinkedIn members are business decision-makers, compared to 25-29% of Facebook users. In an interview with Mike Stelzner of Social Media Examiner, Lewis Howes makes the …

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CONTENT MARKETING: 9 WAYS TO RECYCLE

Remember senioritis and writers block? Most of us have not suffered from these since college. However, with the progression of business blogging as a tool for marketing, writing as a skill is becoming much more important. Do you struggle with content? Here are 9 ways to stop the writer’s block and recycle information you’ve already created. 1.)   Make a Video …

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6 QUESTIONS TO SOLIDIFY YOUR SOCIAL MEDIA STRATEGY

“What gives you that hummingbird feeling” is constantly being asked in rehearsals with my dance company DEVIATED THEATRE. As we rehearse for the premiere of our new show at the Kennedy Center, we are all learning to embody the traits of the hummingbird. Hummingbirds move with a purposeful sense of urgency to pollinate many plants and flowers. They give first …

FACEBOOK CHANGES: FOR BETTER OR WORSE?

I can remember where I was when it happened.  Sitting at my desk late Thursday afternoon, I got an email from Hyper Alerts that someone had commented on our sliceworks page.  We had just signed up for this new service a week before and had shared a post about this missing feature on Facebook business pages. I was wrapping up …

B2B Branding with Social Media: 5 Keys to Success

There is a wealth of information on how to engage your fans and consumers via social media. Good examples of businessess doing it best can be found in this list of Top 10 Consumer Brands on Social Media While the truth is that these brands are doing something right, and certainly flourishing, I keep asking myself: So what if my …