I was really bummed that I couldn’t attend the ASAE Tech13 conference last week. However, if my engagement on Twitter has done nothing else, it has taught me the power of the hashtag(#Tech13). I chose 7 colleagues that I knew would be tweeting pretty regularly, and followed their feeds closely last Wednesday and Thursday. What follows is a curation of …
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Millennials: The Economic Engine of the Future
The wedding is just over 5 weeks away. After marrying 3 sons off in the last three years, I FINALLY get to play the role “Mother-of-the-Bride!” As the parent of 5 millennials, it’s easy to identify with the stereotypes of this younger generation as entitled, spoiled and non-committal. Wedding planning is a great microcosm to see these characteristics at their …
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Y-Size: Getting Gen Y to Work For You (And Stay a While)
I am always updating my resume. When I look at it, I think, “Wow! Either I have no sense of loyalty to some of these companies, or I am a jack of all trades!” In fact, I have 2 resumes. One is for teaching and performing dance, while the other is for social media marketing. As a member of …
Brand Congruence: WHY Mission and Vision
Last in a series exploring mission vision & brand congruence. For more info, register for our FREE webinar presentation on Wednesday, March 20, at 10 AM—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. “Congruence: n. agreement, harmony” Have you ever stood in the grocery store line, picking up items to make a favorite family dinner and had the cashier try to …
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Vision and Mission : WHY Vision Statements
This is the third in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. . Today we’re talking about WHY vision statements, manipulation vs inspiration and setting expectations… There were two stonemasons working on the exterior walls of a building in medieval Europe. A …
Digital Marketing: 3 Things Dave Matthews Band Can Teach Us
Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena inBaltimore. I’m a huge DMB fan. Every time the band comes around the area, I make a point to attend his concerts. I …
MOBILE CONTENT STRATEGY: A RECIPE FOR SUCCESS
In our previous blog on mobile strategy, I made this statement: Your organization has a responsibility to deliver an equal content experience across all devices. I’d like to correct myself and substitute the phrase “equal content” with “congruent content.” The difference here is important. “Equal content,” to me, means “the same content.” “Congruent content” means consistent information about your products and …
THE WHY AND HOW OF MOBILE: A PLACE TO START
I’ve had my iPhone 4S for less than a year. I was a late comer to the mobile party, but now I don’t think I could survive without it. Convenience is one of the greatest benefits of the iPhone. The accessibility of Siri, e-mail, an iPod, a camera, GPS, mobile apps and websites all in one place is incredibly useful. …
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The Best Kept Secret to Online Success: The Daily Checklist
I DON’T HAVE ENOUGH HOURS IN MY WORK DAY FOR SOCIAL MEDIA! This statement is a lie. You have to decide if it’s important for your business to make time for social media, but it does not have to take 3+ hours a day. I’ve recently discovered that some of the secrets to effective social media marketing isn’t in how …
Leadership Inspires Loyalty
What inspires loyalty in a person? What makes us root for the US Olympians and cheer for “the gold” in each and every event? There are typically two options we have in trying to influence behavior: Manipulation and Inspiration. Many of the choices we make are motivated by fear, shiny objects and such, but only loyalty comes from being inspired. …