New Relationship Marketing: Interview With Mari Smith – Part 2

This is our second of two posts from our interview of Mari Smith about her latest book: The New Relationship Marketing. In Part II, we asked Mari these questions: Can you speak to us more about surrounding yourself with the right connections? What are some of the biggest mistakes businesses make today regards social technologies online and offline? Do you …

5

JUST GIVE BACK.

Give me your arms for the broken hearted Ones that are far beyond my reach Give me your heart for the ones forgotten Give me your eyes so I can see ~Brandon Heath The lyrics above are from one of my favorite songs by Brandon Heath. It’s always been my heart to help ones less fortunate than myself. However, with …

LINKEDIN BUSINESS PAGES: THREE NEW FEATURES

Are you on LinkedIn? LinkedIn is the business network of choice for busy professionals. Did you know that LinkedIn also has business pages? The average household income of LinkedIn members is $109,000. Also, 45% of LinkedIn members are business decision-makers, compared to 25-29% of Facebook users. In an interview with Mike Stelzner of Social Media Examiner, Lewis Howes makes the …

SOCIAL MEDIA ETIQUETTE: MINDING YOUR P’S AND Q’S

June is the month for graduations. While that may be a proud moment for students and parents alike, the real fun is in the graduation party. Remember how you received many gifts from friends and relatives? To show your gratitude you may have hugged, kissed, or thanked them for their generosity. The next day your mom handed you a list …

4

4 SECRETS TO MASTER THE USE OF TWITTER LISTS

I wouldn’t categorize myself as a Type A or OCD personality, but I might come close. I like to write lists to help keep myself organized, to make sure I don’t forget something when I go on vacation, and because I can easily retrace my steps if I need to. In social media, using Twitter lists keeps me from taking …

1

6 QUESTIONS TO SOLIDIFY YOUR SOCIAL MEDIA STRATEGY

“What gives you that hummingbird feeling” is constantly being asked in rehearsals with my dance company DEVIATED THEATRE. As we rehearse for the premiere of our new show at the Kennedy Center, we are all learning to embody the traits of the hummingbird. Hummingbirds move with a purposeful sense of urgency to pollinate many plants and flowers. They give first …

2

5 KEY STRATEGIES TO NAVIGATE THE TWITTERVERSE

I was a late-comer to the Twitterverse.  In fact, at first I refused to learn how to Tweet, until a good friend of mine set up the account for me. Even then I was reluctant to use it, but kept the account open just in case. I simply did not see the point. I wondered who cared about I had …

FACEBOOK CHANGES: FOR BETTER OR WORSE?

I can remember where I was when it happened.  Sitting at my desk late Thursday afternoon, I got an email from Hyper Alerts that someone had commented on our sliceworks page.  We had just signed up for this new service a week before and had shared a post about this missing feature on Facebook business pages. I was wrapping up …

2

Brand Position: Promises, Promises

“Promises are like babies: Easy to make, hard to deliver”—unknown “It’s not about pop culture, it’s not about fooling people, and it’s not about convincing people that they want something they don’t.  We figure out what we want.  And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going …