Who would have guessed that this would be our 100th blog post? When I saw the numbers in the 90’s a few months ago, I could hardly believe it. We decided to use this post to highlight the newest of our social networks—The unveiling of our Pinterest account! Why Pinterest? One of my own arguments AGAINST Pinterest initially was that …
Marketing: A Gardener’s Almanac
Do you spend much time in the garden? Is it a chore or therapy? I am an avid gardener. Sometimes I have trouble falling asleep at night, planning my gardening activities for the weekend. Or, I wake up EARLY Saturday morning and am unable to fall back asleep, anticipating the day ahead. This past weekend, I got to play in the …
Associations, Are You Talking to Me?
I’ve been waiting to see if some of the associations that I’m interested in would reach out to me first. Why? I’d rather spend the money on a weekend get away or dinner at my favorite restaurant, unless you can convince me of the value of membership in your association. I love to read posts by XYZ University’s Shannon Neeser. …
Brand Congruence: WHY Mission and Vision
Last in a series exploring mission vision & brand congruence. For more info, register for our FREE webinar presentation on Wednesday, March 20, at 10 AM—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. “Congruence: n. agreement, harmony” Have you ever stood in the grocery store line, picking up items to make a favorite family dinner and had the cashier try to …
Digital Marketing: 3 Things Dave Matthews Band Can Teach Us
Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena inBaltimore. I’m a huge DMB fan. Every time the band comes around the area, I make a point to attend his concerts. I …
ASAE #Tech12: Connecting Technology & Real Life
As CEO of an Industry Partner in ASAE, sales doesn’t come easily to me. I’m not comfortable with being promotional. So when I attended the annual conference in Dallas, I struggled with engaging attendees in conversation. It wasn’t until the last day of the conference that I realized it wasn’t about me but about finding out what attendees were struggling …
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Mission and Vision: The Need to Belong
This is the first in a series of posts exploring the topic of mission and vision. We will talk about their purpose and value, the differences between them and how to get to congruence and authenticity. The series is a lead in to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. Do we really need mission statements? …
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Blogging Strategy: Four Tips from an Imperfect Blogger
Do you ever feel stumped or overwhelmed in the blogosphere? I know I did. It took me quite awhile to feel comfortable (and trust me, I am still learning). When I first began blogging for Sliceworks, I worried about writing professionally and composing blogs in the “proper” lingo. I had gotten so used to writing college papers that I forgot …
3 Brands Using Social Media for Social Good
Have you ever wondered “Why social media?” Beyond the availability and convenience of it…what is the deeper purpose that social media can serve? Recently, I read Brian Solis’s blog post “Social media is about social science and not technology,” and what struck me was the potential for social good that social media can create. Brian stated that social science is …
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Pinterest: 4 Brands Doing it Right
Surely you’ve heard about pinterest, and may even recognize that it could benefit your brand … but still you hesitate, “Is it really worth putting in the time to get our brand on pinterest?” YES. According to All Twitter, the majority of pins on pinterest are repins (meaning your content is continually being shared). Shareaholic states that pinterest’s referral rate is …