Blogging Strategy: Four Tips from an Imperfect Blogger

Do you ever feel stumped or overwhelmed in the blogosphere? I know I did. It took me quite awhile to feel comfortable (and trust me, I am still learning). When I first began blogging for Sliceworks, I worried about writing professionally and composing blogs in the “proper” lingo. I had gotten so used to writing college papers that I forgot that people are looking for easy-to-read, relatable content. Here are four things that I have learned since I started blogging regularly:

Strategy #1—Find out what people are interested in.
You can easily figure out what the current hot topics are by doing Google searches and browsing Twitter. Identify the well-known bloggers in your industry, watch what they’re doing and listen to what they are talking about. Some of my Social Media favorites are Mari Smith, Jay Baer, Chris Brogan, Brian Solis, and Brian Clark. I also enjoy randomly browsing and discovering lesser-known blogs. Once something inspires me, I just run with it.

For example, when I first read Brian Solis’s “Social media is about social science and not technology,” I immediately thought of a blog I could write about how this post affected me. I was inspired, so I wrote. All the talk about authenticity in social media made me realize that people are interested in the emotional, realistic side of social media. This is the perspective I used when writing my last post, “3 Brands Using Social Media for Good.”

Strategy #2—Write about something you are passionate about.
We all know that Facebook has gone through significant changes in the last year. Everyone seemed to be writing about those changes. Still, I decided to write a post focusing on the changes that were significant to me. That’s how I came to write “5 Facebook Marketing Strategies.” All of the examples I used were pages and brands based on my personal interests (wine, music, and soda).

Strategy #3—Don’t be afraid to voice your opinion.
What you say in your blog does not have to be the end of the discussion. Be bold, because ultimately it is just your opinion. Your audience can take it or leave it. So, why not just say what you really think?

Strategy #4—Be humble.
No one is expecting you to know it all. We are all fallible. Don’t be afraid to admit it. Last month I shared in a blog post, “Social Media: From Overwhelm to Overcome,” my own struggles in the social media world. I shared my own insecurities, and ones I have heard others express. When it comes down to it, I am only me, and I am not perfect…so why worry about it?

What sort of things have you discovered from blogging?

Leah Kube, is Slice‘s Social Media Specialist, and blog writing enthusiast. She also studies Psychology at University of Maryland University College, and is an avid researcher and writer.

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